Episode Thumbnail
Episode 254  |  22:20 min

256: Building a Moat, Finding Your Fit’s Source, and Playing the Long Game for Yourself w/ Rand Fishkin

Episode 254  |  22:20 min  |  08.27.2019

256: Building a Moat, Finding Your Fit’s Source, and Playing the Long Game for Yourself w/ Rand Fishkin

00:00
00:00
This is a podcast episode titled, 256: Building a Moat, Finding Your Fit’s Source, and Playing the Long Game for Yourself w/ Rand Fishkin. The summary for this episode is: <p><span style="font-weight: 400;">Companies are hard to build and hard to sustain. They require protection from competition in the form of a moat. They require intelligence data on their ideal clients. It’s important to know who your ideal client is and what they like, but you also need to know where they go to consume it and how to engage with them there.</span></p> <p><span style="font-weight: 400;">In addition to that, founders face extreme pressure that comes from a number of sources most often generated by the ideas of the culture in which their company operates. These pressures can be very difficult emotionally for founders of companies constantly being compared with or comparing themselves to the fellow participants of their space.</span></p> <p><span style="font-weight: 400;">If anyone is able to relate with and speak to these challenges it’s Rand Fishkin.</span></p> <p><span style="font-weight: 400;">Rand is the founder of Moz, Inbound, and Sparktoro, and author of the book Lost and Founder, a painfully honest field guide to the startup world. He joined me on this episode of #FlipMyFunnel to unpack the practical needs of marketers as well as the emotional and mental needs of anyone in a leadership role of a company.</span></p>

Companies are hard to build and hard to sustain. They require protection from competition in the form of a moat. They require intelligence data on their ideal clients. It’s important to know who your ideal client is and what they like, but you also need to know where they go to consume it and how to engage with them there.

In addition to that, founders face extreme pressure that comes from a number of sources most often generated by the ideas of the culture in which their company operates. These pressures can be very difficult emotionally for founders of companies constantly being compared with or comparing themselves to the fellow participants of their space.

If anyone is able to relate with and speak to these challenges it’s Rand Fishkin.

Rand is the founder of Moz, Inbound, and Sparktoro, and author of the book Lost and Founder, a painfully honest field guide to the startup world. He joined me on this episode of #FlipMyFunnel to unpack the practical needs of marketers as well as the emotional and mental needs of anyone in a leadership role of a company.

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer