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Episode 436  |  38:47 min

438: How to Measure Success in ABM

Episode 436  |  38:47 min  |  11.04.2019

438: How to Measure Success in ABM

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This is a podcast episode titled, 438: How to Measure Success in ABM. The summary for this episode is: <p><span style="font-weight: 400;">It can be intimidating to shift from 100% inbound marketing to ABM.</span></p> <p><span style="font-weight: 400;">You’re probably not entirely positive on how you’ll prove to leadership that ABM works for your organization.</span></p> <p><span style="font-weight: 400;">Lucky for you, we recently discussed ABM metrics with two industry experts.</span> <a href= "https://www.linkedin.com/in/jenspencer/"><span style= "font-weight: 400;">Jen Spencer</span></a><span style= "font-weight: 400;">, Vice President of Sales & Marketing at</span> <a href="https://www.smartbugmedia.com/"><span style= "font-weight: 400;">SmartBug</span></a><span style= "font-weight: 400;">, and</span> <a href= "https://www.linkedin.com/in/toddmccormickterminus/"><span style= "font-weight: 400;">Todd McCormick</span></a><span style= "font-weight: 400;">, CRO right here at</span> <a href= "https://terminus.com/"><span style= "font-weight: 400;">Terminus</span></a> <span style= "font-weight: 400;">give us some industry-leading advice on measuring ABM success</span></p> <p><span style="font-weight: 400;">Here’s what we cover:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Setting KPIs that matter</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Mixing inbound and ABM</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Finding the best SaaS product</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Testing different verticals</span></li> </ul> <p><em><span style="font-weight: 400;">To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on</span></em> <a href= "https://podcasts.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">tune in on our website</span></em></a><em><span style= "font-weight: 400;">.</span></em></p>

It can be intimidating to shift from 100% inbound marketing to ABM.

You’re probably not entirely positive on how you’ll prove to leadership that ABM works for your organization.

Lucky for you, we recently discussed ABM metrics with two industry experts. Jen Spencer, Vice President of Sales & Marketing at SmartBug, and Todd McCormick, CRO right here at Terminus give us some industry-leading advice on measuring ABM success

Here’s what we cover:

  • Setting KPIs that matter
  • Mixing inbound and ABM
  • Finding the best SaaS product
  • Testing different verticals

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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