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Episode 727  |  17:11 min

732. Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action

Episode 727  |  17:11 min  |  11.05.2020

732. Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action

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This is a podcast episode titled, 732. Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action. The summary for this episode is: <p>Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange</p> <p>Everyone needs clean data to make smart decisions, but BigCommerce has gone beyond that. Data is the jet fuel that powers the company’s demand engine. With every new initiative, they first ask the question, “How can we use data and automation to make this efficient, scalable and repeatable?”</p> <p>In this presentation, Ali Rastiello, Director of Marketing Operations and Technology for BigCommerce, will share how she and her team have embraced data orchestration platforms to clean their data and automate processes to more effectively target both B2B and B2C companies.</p>

Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange

Everyone needs clean data to make smart decisions, but BigCommerce has gone beyond that. Data is the jet fuel that powers the company’s demand engine. With every new initiative, they first ask the question, “How can we use data and automation to make this efficient, scalable and repeatable?”

In this presentation, Ali Rastiello, Director of Marketing Operations and Technology for BigCommerce, will share how she and her team have embraced data orchestration platforms to clean their data and automate processes to more effectively target both B2B and B2C companies.

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