489. CXO Panel: Executive-Level Perspectives On Driving Revenue Growth

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This is a podcast episode titled, 489. CXO Panel: Executive-Level Perspectives On Driving Revenue Growth. The summary for this episode is: <p><span style="font-weight: 400;">In a world where there are apparently too many companies and VCs hold their noses when you mention Martech, how are B2B execs supposed to drive revenue growth?</span></p> <p><span style="font-weight: 400;">To answer this, we’re going straight to</span> <a href= "https://b2bsalesmarketing.exchange/"><span style= "font-weight: 400;">B2BSMX 2019</span></a> <span style= "font-weight: 400;">where</span> <a href= "https://www.linkedin.com/in/evanliang/"><span style= "font-weight: 400;">Evan Liang</span></a> <span style= "font-weight: 400;">(CEO of</span> <a href= "https://www.leandatainc.com/"><span style= "font-weight: 400;">LeanData</span></a><span style= "font-weight: 400;">) is interviewing a top-tier panel of executive-level B2B leaders.</span></p> <p><span style="font-weight: 400;"><br /> The panel:</span></p> <ul> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/jchernov/"><span style= "font-weight: 400;">Joe Chernov</span></a><span style= "font-weight: 400;">, VP of Marketing at</span> <a href= "https://www.pendo.io/"><span style= "font-weight: 400;">Pendo</span></a></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/robinrit/"><span style= "font-weight: 400;">Robin Ritenour</span></a><span style= "font-weight: 400;">, Global Head of Business Development, Partnerships, & Channels at</span> <a href= "https://people.ai/"><span style= "font-weight: 400;">People.ai</span></a></li> <li style="font-weight: 400;"><a href= "https://www.linkedin.com/in/jpunishill/"><span style= "font-weight: 400;">Jaime Punishill</span></a><span style= "font-weight: 400;">, CMO at</span> <a href= "https://www.lionbridge.com/"><span style= "font-weight: 400;">Lionbridge</span></a></li> </ul> <p><span style="font-weight: 400;"><br /> In this episode of FMF, we’re discussing:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Overcoming challenges in go-to-market strategies</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">The</span> <em><span style= "font-weight: 400;">real</span></em> <span style= "font-weight: 400;">definition of ABM</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Dealing with the challenges a complex ecosystem delivers</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Driving revenue growth in an ever-evolving B2B climate</span></li> </ul> <p><em><span style="font-weight: 400;"><br /> To listen to this episode and many more like it, subscribe to</span></em> <a href= "https://podcasts.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&mt=2"> <em><span style="font-weight: 400;">#FlipMyFunnel on Apple Podcasts</span></em></a><em><span style="font-weight: 400;">. Or,</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">listen via our website</span></em></a><em><span style= "font-weight: 400;">.</span></em></p>

DESCRIPTION

In a world where there are apparently too many companies and VCs hold their noses when you mention Martech, how are B2B execs supposed to drive revenue growth?

To answer this, we’re going straight to B2BSMX 2019 where Evan Liang (CEO of LeanData) is interviewing a top-tier panel of executive-level B2B leaders.


The panel:


In this episode of FMF, we’re discussing:

  • Overcoming challenges in go-to-market strategies
  • The real definition of ABM
  • Dealing with the challenges a complex ecosystem delivers
  • Driving revenue growth in an ever-evolving B2B climate


To listen to this episode and many more like it, subscribe to
#FlipMyFunnel on Apple Podcasts. Or, listen via our website.