Why Christopher Lochhead HATES the MOVE Book

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This is a podcast episode titled, Why Christopher Lochhead HATES the MOVE Book. The summary for this episode is: <p> Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning!</p><p>Christopher Lochhead–author, entrepreneur, advisor, and VC partner–absolutely loves category creation, and he’s got dozens of stories to prove exactly why he’s such a champion of it. He’s sharing these stories (and his very hot takes on the MOVE framework) with us on this episode.</p><p><em>This is a #MOVE podcast. Check us out on </em><a href="https://podcasts.apple.com/us/podcast/move-the-go-to-market-podcast/id1155097337" rel="noopener noreferrer" target="_blank"><strong><em>Apple Podcasts</em></strong></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><strong><em>Spotify</em></strong></a><em>, or </em><a href="https://terminus.com/the-move/" rel="noopener noreferrer" target="_blank"><strong><em>here</em></strong></a><em>. Check out </em><a href="http://themovebook.com/" rel="noopener noreferrer" target="_blank"><strong><em>themovebook.com</em></strong></a><em> and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for MOVE in your favorite podcast player.</em></p>

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Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning!

Christopher Lochhead–author, entrepreneur, advisor, and VC partner–absolutely loves category creation, and he’s got dozens of stories to prove exactly why he’s such a champion of it. He’s sharing these stories (and his very hot takes on the MOVE framework) with us on this episode.