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Episode 725  |  34:51 min

730. How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy

Episode 725  |  34:51 min  |  11.03.2020

730. How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy

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This is a podcast episode titled, 730. How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy. The summary for this episode is: <p>Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange</p> <p>If you feel overwhelmed (or underwhelmed!) by marketing tech, have non-actionable data slowing down your go-to-market efforts, or are trying to figure out how to meaningfully impact revenue as a marketer, then this session is for you.</p> <p>Paul Green, Director of Marketing Technology at Extreme Networks, will detail how to get you unstuck and share Extreme Networks’ journey of creating a global, cross-functional initiative called “Project Orion” to orchestrate marketing and sales systems into a unified go-to-market engine.</p> <p>Using state-of-the-art tools like Marketo to drive demand, enrich data, identify intent signals and more, the company built a customer data platform capable of driving true organizational alignment, boosting conversion rates and accelerating pipeline and revenue.</p>

Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange

If you feel overwhelmed (or underwhelmed!) by marketing tech, have non-actionable data slowing down your go-to-market efforts, or are trying to figure out how to meaningfully impact revenue as a marketer, then this session is for you.

Paul Green, Director of Marketing Technology at Extreme Networks, will detail how to get you unstuck and share Extreme Networks’ journey of creating a global, cross-functional initiative called “Project Orion” to orchestrate marketing and sales systems into a unified go-to-market engine.

Using state-of-the-art tools like Marketo to drive demand, enrich data, identify intent signals and more, the company built a customer data platform capable of driving true organizational alignment, boosting conversion rates and accelerating pipeline and revenue.

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