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Episode 446  |  32:08 min

448: What it Takes to Be an Amazing CMO of an Iconic Brand w/ Kipp Bodnar

Episode 446  |  32:08 min  |  11.04.2019

448: What it Takes to Be an Amazing CMO of an Iconic Brand w/ Kipp Bodnar

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This is a podcast episode titled, 448: What it Takes to Be an Amazing CMO of an Iconic Brand w/ Kipp Bodnar. The summary for this episode is: <p><span style="font-weight: 400;">Ever wonder what it’s like to be a CMO of a sales and marketing behemoth?</span></p> <p><span style="font-weight: 400;">We just got a pretty good idea of what it’s like from</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a> <span style= "font-weight: 400;">CMO</span> <a href= "https://www.linkedin.com/in/kippbodnar/"><span style= "font-weight: 400;">Kipp Bodnar</span></a><span style= "font-weight: 400;">. What better place to catch up with Kipp than</span> <a href="https://www.inbound.com/"><span style= "font-weight: 400;">INBOUND 2019</span></a><span style= "font-weight: 400;">?</span></p> <p><span style="font-weight: 400;">In this episode, we cover:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Staying true to your convictions</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Investing in your most vital resource</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Analyzing data</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The #1 responsibility of a CMO</span></li> </ul> <p><em><span style="font-weight: 400;">To listen to this episode and more like it, subscribe to #FlipMyFunnel on</span></em> <a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&mt=2"> <em><span style="font-weight: 400;">Apple podcasts</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">listen on our website</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <div class= "product-hero-desc product-hero-desc--spacer-bottom-large"> <p dir="ltr" data-test-bidi="">Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.</p> <p dir="ltr" data-test-bidi="">This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?</p> </div>

Ever wonder what it’s like to be a CMO of a sales and marketing behemoth?

We just got a pretty good idea of what it’s like from HubSpot CMO Kipp Bodnar. What better place to catch up with Kipp than INBOUND 2019?

In this episode, we cover:

  • Staying true to your convictions
  • Investing in your most vital resource
  • Analyzing data
  • The #1 responsibility of a CMO

To listen to this episode and more like it, subscribe to #FlipMyFunnel on Apple podcasts or listen on our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

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