505. Live from B2BSMX: How BigCommerce Uses Data to Fuel Action
Imagine you’re preparing to make a delicious loaf of bread.
But you have to forage or farm all the ingredients yourself. There’s no supermarket down the street with flour, sugar, or salt.
That would make the bread baking process a lot more strenuous, right? It simply wouldn’t be scalable.
That’s similar to what it’s like for B2B marketers when proper data orchestration hasn’t been delivered.
Plus, Ali discusses:
- What data orchestration is
- Effective data orchestration tools
- How data orchestration helps marketers achieve results