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Episode 502  |  17:11 min

505. Live from B2BSMX: How BigCommerce Uses Data to Fuel Action

Episode 502  |  17:11 min  |  12.12.2019

505. Live from B2BSMX: How BigCommerce Uses Data to Fuel Action

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This is a podcast episode titled, 505. Live from B2BSMX: How BigCommerce Uses Data to Fuel Action. The summary for this episode is: <p><span style="font-weight: 400;">Imagine you’re preparing to make a delicious loaf of bread.</span></p> <p><span style="font-weight: 400;">But you have to forage or farm all the ingredients yourself. There’s no supermarket down the street with flour, sugar, or salt.</span></p> <p><span style="font-weight: 400;">That would make the bread baking process a lot more strenuous, right? It simply wouldn’t be scalable.</span></p> <p><span style="font-weight: 400;">That’s similar to what it’s like for B2B marketers when proper data orchestration hasn’t been delivered.</span></p> <p><span style="font-weight: 400;">In this episode of #FlipMyFunnel,</span> <a href= "https://www.linkedin.com/in/alirastiello/"><span style= "font-weight: 400;">Ali Rastielo</span></a> <span style= "font-weight: 400;">shares how</span> <a href= "https://www.bigcommerce.com/"><span style= "font-weight: 400;">BigCommerce</span></a> <span style= "font-weight: 400;">uses data to fuel action live from</span> <a href="https://b2bsalesmarketing.exchange/"><span style= "font-weight: 400;">B2BSMX 2019</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Plus, Ali discusses:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What data orchestration is</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Effective data orchestration tools</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How data orchestration helps marketers achieve results</span></li> </ul> <p><br /> <em><span style="font-weight: 400;">To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on</span></em> <a href= "https://podcasts.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">tune in on our website</span></em></a><em><span style= "font-weight: 400;">.</span></em></p>

Imagine you’re preparing to make a delicious loaf of bread.

But you have to forage or farm all the ingredients yourself. There’s no supermarket down the street with flour, sugar, or salt.

That would make the bread baking process a lot more strenuous, right? It simply wouldn’t be scalable.

That’s similar to what it’s like for B2B marketers when proper data orchestration hasn’t been delivered.

In this episode of #FlipMyFunnel, Ali Rastielo shares how BigCommerce uses data to fuel action live from B2BSMX 2019.

Plus, Ali discusses:

  • What data orchestration is
  • Effective data orchestration tools
  • How data orchestration helps marketers achieve results


To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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