818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle

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This is a podcast episode titled, 818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle. The summary for this episode is: <p><span style="color: rgb(0, 0, 0); background-color: transparent;">In this episode, guest host Barb Mosher Zinck digs deep into content strategy and management with </span><a href="https://www.linkedin.com/in/cathymcknight/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Cathy McKnight, VP of Strategy at Content Advisory</a><span style="color: rgb(0, 0, 0); background-color: transparent;">, looking at how these and other elements of content operations fit into digital marketing as a business function.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Some of the key topics discussed in this episode:</span></p><ul><li><span style="background-color: transparent;">CMS – Content Management Systems as anchors for company content strategies</span></li><li><span style="background-color: transparent;">DAM – Digital Asset Management and how this differs from simple content storage platforms</span></li><li><span style="background-color: transparent;">Analytics tools and options for exploring content performance in depth</span></li><li><span style="background-color: transparent;">CRM – Customer Relationship Management systems and how these feed into content opportunities for your business</span></li></ul><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Check out these resources we mentioned during the podcast:</span></p><ul><li><a href="https://www.linkedin.com/in/sjbrinker/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Scott Brinker</a><span style="background-color: transparent;"> – VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech&nbsp;</span></li><li><a href="https://www.adobe.com/marketing/experience-manager.html" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Adobe AEM</a><span style="background-color: transparent;"> – DAM solution</span></li><li><a href="https://www.opentext.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">OpenText</a><span style="background-color: transparent;"> – DAM solution</span></li></ul><p><br></p>

DESCRIPTION

In this episode, guest host Barb Mosher Zinck digs deep into content strategy and management with Cathy McKnight, VP of Strategy at Content Advisory, looking at how these and other elements of content operations fit into digital marketing as a business function.


Some of the key topics discussed in this episode:

  • CMS – Content Management Systems as anchors for company content strategies
  • DAM – Digital Asset Management and how this differs from simple content storage platforms
  • Analytics tools and options for exploring content performance in depth
  • CRM – Customer Relationship Management systems and how these feed into content opportunities for your business


Check out these resources we mentioned during the podcast:

  • Scott Brinker – VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech 
  • Adobe AEM – DAM solution
  • OpenText – DAM solution