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Episode 872  |  55:31 min

872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson

Episode 872  |  55:31 min  |  06.07.2021

872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson

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This is a podcast episode titled, 872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson. The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">I (Sangram) put up a poll on LinkedIn.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">What, I asked, is your top ABM strategy?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Almost 1,000 people responded. The results:</span></p><p><br></p><ul><li><span style="background-color: transparent;">Demand gen - 60%</span></li><li><span style="background-color: transparent;">Velocity - 17%</span></li><li><span style="background-color: transparent;">Expansion - 14%</span></li><li><span style="background-color: transparent;">Retention - 9% (this one shocked me)</span></li></ul><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">I wanted to talk to someone about these and get insights into what I uncovered.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, </span><a href="https://www.linkedin.com/in/danielenglebretson/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Daniel Englebretson</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (</span><a href="https://www.linkedin.com/in/sangramvajre/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Sangram</a><span style="background-color: transparent; color: rgb(0, 0, 0);">) to discuss the 3 must-know, best-performing ABM strategies:</span></p><p><br></p><ul><li><span style="background-color: transparent;">Demand generation</span></li><li><span style="background-color: transparent;">Velocity</span></li><li><span style="background-color: transparent;">Retention</span></li></ul><p><br></p><p><em style="background-color: transparent; color: rgb(116, 116, 116);">This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 120, 144);"><em>on Apple Podcasts</em></a><em style="background-color: transparent; color: rgb(116, 116, 116);">, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 120, 144);"><em>Spotify</em></a><em style="background-color: transparent; color: rgb(116, 116, 116);">, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 120, 144);"><em>here</em></a><em style="background-color: transparent; color: rgb(116, 116, 116);">.</em></p><p><br></p><p><br></p>

I (Sangram) put up a poll on LinkedIn.


What, I asked, is your top ABM strategy?


Almost 1,000 people responded. The results:


  • Demand gen - 60%
  • Velocity - 17%
  • Expansion - 14%
  • Retention - 9% (this one shocked me)


I wanted to talk to someone about these and get insights into what I uncovered.


In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies:


  • Demand generation
  • Velocity
  • Retention


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.



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