Terminus

In this episode, we brought in our very own Bryan Brown, Chief Product Officer at Terminus, to chat about the difference between B2B and B2C marketing and what we, as B2B, can learn from the B2C sphere.

264: Flashback - 3 Things B2B Marketers Can Learn From The B2C Sphere w/ Bryan Brown

On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this show functioned as a way to educate, define, and bring the community together.&nbsp;But the conversation is evolving and so. are. we.<a href="https://www.linkedin.com/in/sangramvajre/" rel="noopener noreferrer" target="_blank">Sangram Vajre</a> of <a href="https://www.linkedin.com/company/terminus-account-based-marketing/" rel="noopener noreferrer" target="_blank">Terminus</a>, recounts how the podcast got its start, the lessons learned along the way, and what’s next for the show.What we discussed: <ul><li>Why Sangram started Flip My Funnel</li><li>How B2B is changing</li><li>The show’s next MOVE...</li></ul> This is a #FlipMyFunnel podcast. Check us out <a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank">on Apple Podcasts</a>, <a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank">Spotify</a>, or <a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank">here</a>.Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this show functioned as a way to educate, define, and bring the community together. 
But the conversation is evolving and so. are. we.
Sangram Vajre of Terminus, recounts how the podcast got its start, the lessons learned along the way, and what’s next for the show.
What we discussed:

Why Sangram started Flip My Funnel
How B2B is changing
The show’s next MOVE...

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.


1000: The End of The Flip My Funnel Podcast? What Happens Next...

flip-my-funnel-sangram-vajre

With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to get there?We speak with <a href="https://www.linkedin.com/in/jeffperkins1/" rel="noopener noreferrer" target="_blank">Jeff Perkins</a>, CEO at <a href="https://www.linkedin.com/company/parkmobile-usa-inc-/" rel="noopener noreferrer" target="_blank">ParkMobile</a>, about his journey from CMO to CEO and his big lessons that every marketer should know to become CEO.&nbsp;What we discussed: <ul><li>A background on Park Mobile &amp; how Jeff became a CMO</li><li>What compelled Jeff to become CEO &amp; relationship building</li><li>The timeline to become a CEO</li><li>The power of networking</li></ul> This is a #FlipMyFunnel podcast. Check us out <a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank">on Apple Podcasts</a>, <a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank">Spotify</a>, or <a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank">here</a>.Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

999: From CMO to CEO: Lessons For Any Aspiring Marketer

cmo-to-ceo

When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the way. Otherwise, if everyone thinks they own the strategy, no one will own it.We speak with <a href="https://www.linkedin.com/in/kelly-owen-grover-m-b-a-91657115/" rel="noopener noreferrer" target="_blank">Kelly Owen Grover</a>, Vice President of Growth at <a href="https://www.linkedin.com/company/goacoustic/" rel="noopener noreferrer" target="_blank">Acoustic</a>, about the relationship between product, marketing, and sales and how to avoid silos within your business.&nbsp;What we discussed: <ul><li>Understanding who owns strategy &amp; how to delegate&nbsp;</li><li>How marketing can drive corporate strategy</li><li>The feedback loop and tactics the audience can use</li><li>Bringing a champion into the weeds with you</li></ul> This is a #FlipMyFunnel podcast. Check us out <a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank">on Apple Podcasts</a>, <a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank">Spotify</a>, or <a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank">here</a>.Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the way. Otherwise, if everyone thinks they own the strategy, no one will own it.
We speak with Kelly Owen Grover, Vice President of Growth at Acoustic, about the relationship between product, marketing, and sales and how to avoid silos within your business. 
What we discussed:

Understanding who owns strategy & how to delegate 
How marketing can drive corporate strategy
The feedback loop and tactics the audience can use
Bringing a champion into the weeds with you

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.




998: Knowing Who Owns Strategy: How To Align Your Business

siloed-strategy-kelly-owen-grover

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The caliber of employees has changed.We speak with <a href="https://www.linkedin.com/in/timothyelmore/" rel="noopener noreferrer" target="_blank">Tim Elmore</a>, Founder and CEO at <a href="https://www.linkedin.com/company/growing-leaders-inc./" rel="noopener noreferrer" target="_blank">Growing Leaders, Inc.</a>, about why the employees of today have higher expectations and how to arm yourself with the tools needed to maintain good team members.&nbsp;What we discussed: <ul><li>Why leading today is harder than in the past</li><li>How to balance being a visionary &amp; having a blind spot</li><li>How stubbornness &amp; open-mindedness can both be leveraged by leaders</li><li>Setting high standards as a market leader &amp; the golden gate paradox</li></ul> Check out this additional resource mentioned during the episode: <ul><li><a href="https://www.amazon.com/Eight-Paradoxes-Great-Leadership-Conflicting/dp/1400228298" rel="noopener noreferrer" target="_blank">The Eight Paradoxes of Great Leadership by Tim Elmore</a></li></ul> This is a #FlipMyFunnel podcast. Check us out <a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank">on Apple Podcasts</a>, <a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank">Spotify</a>, or <a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank">here</a>.Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The caliber of employees has changed.
We speak with Tim Elmore, Founder and CEO at Growing Leaders, Inc., about why the employees of today have higher expectations and how to arm yourself with the tools needed to maintain good team members. 
What we discussed:

Why leading today is harder than in the past
How to balance being a visionary & having a blind spot
How stubbornness & open-mindedness can both be leveraged by leaders
Setting high standards as a market leader & the golden gate paradox

Check out this additional resource mentioned during the episode:

The Eight Paradoxes of Great Leadership by Tim Elmore

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.




997: The Modern Leader: Strategies to Maintain High-Level Employees

modern-leadership-tim-elmore

An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva.&nbsp;On this episode of our Takeover Tuesday series, we speak with <a href="https://www.linkedin.com/in/guykawasaki/" rel="noopener noreferrer" target="_blank">Guy Kawasaki</a>, Chief Evangelist at <a href="https://www.linkedin.com/company/canva/" rel="noopener noreferrer" target="_blank">Canva</a>, about what it means to be an evangelist and why you can’t bludgeon people to become believers.&nbsp;What we discussed: <ul><li>Guy’s work at Apple as chief evangelist</li><li>How to be a great chief evangelist</li><li>The high importance of formal education</li><li>Looking for the difficult experiences&nbsp;</li><li>A challenge for the audience</li></ul> This is a #FlipMyFunnel podcast. Check us out <a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank">on Apple Podcasts</a>, <a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank">Spotify</a>, or <a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank">here</a>.Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva. 
On this episode of our Takeover Tuesday series, we speak with Guy Kawasaki, Chief Evangelist at Canva, about what it means to be an evangelist and why you can’t bludgeon people to become believers. 
What we discussed:

Guy’s work at Apple as chief evangelist
How to be a great chief evangelist
The high importance of formal education
Looking for the difficult experiences 
A challenge for the audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.




996: Chief Evangelism: How To Make a Customer a Brand Believer

brand-believers-guy-kawasaki

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.<a href="https://www.linkedin.com/in/corrina-owens/" rel="noopener noreferrer" target="_blank">Corrina Owens</a>, Senior ABM Manager at <a href="https://www.linkedin.com/company/gong-io/" rel="noopener noreferrer" target="_blank">Gong</a>, discusses why this network is worth the spend and shares some examples with the audience.What we discussed: <ul><li>Why LinkedIn conversation ads are different</li><li>LinkedIn examples for the audience</li><li>The LinkedIn conversation ad strategy&nbsp;</li></ul> This is a #FlipMyFunnel podcast. Check us out <a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank">on Apple Podcasts</a>, <a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank">Spotify</a>, or <a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank">here</a>.Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.
Corrina Owens, Senior ABM Manager at Gong, discusses why this network is worth the spend and shares some examples with the audience.
What we discussed:

Why LinkedIn conversation ads are different
LinkedIn examples for the audience
The LinkedIn conversation ad strategy 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.



995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

linkedin-conversation-ads-corrina-owens

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?&nbsp;

Terminus

Move: The Go To Market Podcast

264: Flashback - 3 Things B2B Marketers Can Learn From The B2C Sphere w/ Bryan Brown

264: Flashback - 3 Things B2B Marketers Can Learn From The B2C Sphere w/ Bryan Brown

More Episodes

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy