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Episode 994  |  50:24 min

994: A Guide To Digital-First ABM: Insight & Strategies

Episode 994  |  50:24 min  |  11.24.2021

994: A Guide To Digital-First ABM: Insight & Strategies

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This is a podcast episode titled, 994: A Guide To Digital-First ABM: Insight & Strategies. The summary for this episode is: <p>If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get in the way of delivering great marketing.&nbsp;</p><p><a href="https://www.linkedin.com/in/corrina-owens/" rel="noopener noreferrer" target="_blank">Corrina Owens</a>, Senior ABM Manager at <a href="https://www.linkedin.com/company/gong-io/" rel="noopener noreferrer" target="_blank">Gong</a>, walks us through her digital-centric approach to ABM and strategies the audience can take.</p><p>What we discussed:</p><p><br></p><ul><li>The dos and don’ts of ABM</li><li>The benefit of technology with ABM to scale your business&nbsp;</li><li>Discussing success metrics</li><li>Keeping ABM top-of-mind for internal stakeholders</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get in the way of delivering great marketing. 

Corrina Owens, Senior ABM Manager at Gong, walks us through her digital-centric approach to ABM and strategies the audience can take.

What we discussed:


  • The dos and don’ts of ABM
  • The benefit of technology with ABM to scale your business 
  • Discussing success metrics
  • Keeping ABM top-of-mind for internal stakeholders


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.



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