586. Where ABM and Demand-Gen Meet
When you buy a new suit, do you throw out all your old suits?
Unless they’re all riddled with holes and covered in stains, why would you? They still work.
And the same applies when adopting an ABM strategy: Your demand-gen still works, so why throw it out?
On today’s #TakeoverTuesday episode, special host Steve Watt speaks with guest Bob Peterson, VP of ABM for SiriusDecisions, fresh off the stage at B2BMX where he spoke about the power of the demand spectrum.
The idea behind the demand spectrum is to marry ABM strategies with your existing demand-gen strategies and striking a balance to get the best of both worlds.
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