Episode Thumbnail
Episode 713  |  39:57 min

718. Making Sense of Martech: Platforms, Integration & Beyond

Episode 713  |  39:57 min  |  10.15.2020

718. Making Sense of Martech: Platforms, Integration & Beyond

00:00
00:00
This is a podcast episode titled, 718. Making Sense of Martech: Platforms, Integration & Beyond. The summary for this episode is: <p><span style="font-weight: 400;">Most marketers know how to weigh traditional marketing services. </span></p> <p><span style="font-weight: 400;">But technology? That leaves most marketers at a loss. </span></p> <p><span style="font-weight: 400;">It doesn’t have to — deciding between martech products and building a killer tech stack</span> <em><span style="font-weight: 400;">can</span></em> <span style= "font-weight: 400;">be made simple.</span></p> <p><span style="font-weight: 400;">In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with</span> <a href= "https://www.linkedin.com/in/sjbrinker/"><span style= "font-weight: 400;">Scott Brinker</span></a><span style= "font-weight: 400;">, VP Platform Ecosystem at</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a><span style= "font-weight: 400;">, to discuss what every marketer needs to know about martech.</span></p>

Most marketers know how to weigh traditional marketing services. 

But technology? That leaves most marketers at a loss. 

It doesn’t have to — deciding between martech products and building a killer tech stack can be made simple.

In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with Scott Brinker, VP Platform Ecosystem at HubSpot, to discuss what every marketer needs to know about martech.

More Episodes

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy