718. Making Sense of Martech: Platforms, Integration & Beyond

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This is a podcast episode titled, 718. Making Sense of Martech: Platforms, Integration & Beyond. The summary for this episode is: <p><span style="font-weight: 400;">Most marketers know how to weigh traditional marketing services. </span></p> <p><span style="font-weight: 400;">But technology? That leaves most marketers at a loss. </span></p> <p><span style="font-weight: 400;">It doesn’t have to — deciding between martech products and building a killer tech stack</span> <em><span style="font-weight: 400;">can</span></em> <span style= "font-weight: 400;">be made simple.</span></p> <p><span style="font-weight: 400;">In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with</span> <a href= "https://www.linkedin.com/in/sjbrinker/"><span style= "font-weight: 400;">Scott Brinker</span></a><span style= "font-weight: 400;">, VP Platform Ecosystem at</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a><span style= "font-weight: 400;">, to discuss what every marketer needs to know about martech.</span></p>

DESCRIPTION

Most marketers know how to weigh traditional marketing services. 

But technology? That leaves most marketers at a loss. 

It doesn’t have to — deciding between martech products and building a killer tech stack can be made simple.

In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with Scott Brinker, VP Platform Ecosystem at HubSpot, to discuss what every marketer needs to know about martech.