739. How to Build a Killer B2B Brand

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This is a podcast episode titled, 739. How to Build a Killer B2B Brand. The summary for this episode is: <p><span style="font-weight: 400;">The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff.</span></p> <p><span style="font-weight: 400;">According to Edward Ford, they couldn’t be more wrong.</span></p>

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The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff.

According to Edward Ford, they couldn’t be more wrong.