801. Marketing & Content in the COVID-19 Era

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This is a podcast episode titled, 801. Marketing & Content in the COVID-19 Era. The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re in the middle of a historical crisis. But you already knew that…&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Which begs the question: Do I even need to mention COVID at all in my content?&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">And what if I don’t and I come across as insensitive?&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Marketing in a crisis sure can get confusing.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">That’s why, in this takeover episode, </span><a href="https://ca.linkedin.com/in/bmosherzinck" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Barb Mosher Zinck</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> speaks with </span><a href="https://ca.linkedin.com/in/frischrandy" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Randy Frisch</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, Co-Founder, CMO &amp; President at </span><a href="https://www.uberflip.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Uberflip</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, about how marketers need to adapt to the new normal and keep crafting killer content.&nbsp;</span></p><p><br></p><p><br></p>

DESCRIPTION

We’re in the middle of a historical crisis. But you already knew that… 


Which begs the question: Do I even need to mention COVID at all in my content? 


And what if I don’t and I come across as insensitive? 


Marketing in a crisis sure can get confusing. 


That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content.