391: Marketers Are the Linchpin of the Entire Organization w/ Meagen Eisenberg

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This is a podcast episode titled, 391: Marketers Are the Linchpin of the Entire Organization w/ Meagen Eisenberg. The summary for this episode is: <p><span style="font-weight: 400;">Describe your idea of a modern CMO. Now ask someone else. Now ask another person. See all the different ideas that come together?</span></p> <p><span style="font-weight: 400;">If one person were able to meet all those requirements of a CMO, they’d be about as rare</span> <a href= "https://flipmyfunnel.com/your-ideal-cmo-may-not-exist/"><span style="font-weight: 400;"> as a unicorn.</span></a> <span style="font-weight: 400;">We’re not sure anyone can live up to expectations, but we know one CMO who gets pretty close!</span></p> <p><span style="font-weight: 400;">Meet</span> <a href= "https://www.linkedin.com/in/meageneisenberg/"><span style= "font-weight: 400;">Meagen Eisenberg</span></a><span style= "font-weight: 400;">, CMO at</span> <a href= "https://tripactions.com/"><span style= "font-weight: 400;">TripActions</span></a><span style= "font-weight: 400;">. She came on our #FlipMyFunnel podcast to share all about the role of a modern CMO.</span></p> <h2><strong>Here’s what we’re unpacking today:</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The incredibly vast challenges of being a CMO</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why building relationships with every other department is vital to a CMO’s role</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to prioritize your resources as a marketing leader</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Getting promoted to marketing leadership</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What to look for, and how to hire, a marketing team</span></li> </ul>

DESCRIPTION

Describe your idea of a modern CMO. Now ask someone else. Now ask another person. See all the different ideas that come together?

If one person were able to meet all those requirements of a CMO, they’d be about as rare as a unicorn. We’re not sure anyone can live up to expectations, but we know one CMO who gets pretty close!

Meet Meagen Eisenberg, CMO at TripActions. She came on our #FlipMyFunnel podcast to share all about the role of a modern CMO.

Here’s what we’re unpacking today:

  • The incredibly vast challenges of being a CMO
  • Why building relationships with every other department is vital to a CMO’s role
  • How to prioritize your resources as a marketing leader
  • Getting promoted to marketing leadership
  • What to look for, and how to hire, a marketing team