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Episode 395  |  33:05 min

397: What You Need to Know to Operationalize Your ABM Program w/ Leah Allan

Episode 395  |  33:05 min  |  08.27.2019

397: What You Need to Know to Operationalize Your ABM Program w/ Leah Allan

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This is a podcast episode titled, 397: What You Need to Know to Operationalize Your ABM Program w/ Leah Allan. The summary for this episode is: <p><span style="font-weight: 400;">ABM takes both a strategic approach and an operational approach to be successful. </span></p> <p><span style="font-weight: 400;">But a lot of companies run into roadblocks at some point along the way. And the limitations their programs encounter are not strategic — they're operational. </span></p> <p><span style="font-weight: 400;">So, how can you tighten up the operations behind your ABM program to make it run more successfully?</span> <a href= "https://www.linkedin.com/in/leahfergenson/"><span style= "font-weight: 400;">Leah Allan</span></a><span style= "font-weight: 400;">, Vice President of Marketing at</span> <a href="https://www.modeln.com/"><span style= "font-weight: 400;">Model N</span></a><span style= "font-weight: 400;">, came on this episode of</span> <a href= "https://flipmyfunnel.com/podcast/"><span style= "font-weight: 400;">the #FlipMyFunnel podcast</span></a> <span style="font-weight: 400;">to give us some pointers on the matter.</span></p>

ABM takes both a strategic approach and an operational approach to be successful. 

But a lot of companies run into roadblocks at some point along the way. And the limitations their programs encounter are not strategic — they're operational. 

So, how can you tighten up the operations behind your ABM program to make it run more successfully? Leah Allan, Vice President of Marketing at Model N, came on this episode of the #FlipMyFunnel podcast to give us some pointers on the matter.

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