91: Ready, Set, Start: Rocking ABM Account Selection from A to Z w/ Lisa Skinner

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This is a podcast episode titled, 91: Ready, Set, Start: Rocking ABM Account Selection from A to Z w/ Lisa Skinner. The summary for this episode is: <p><span style="font-weight: 400;">The world is full of marketing challenges. Win rates need to be higher, there’s a lack of sales and marketing alignment, a businesses need to be more efficient across the board. So how do you really focus in and select the right ABM accounts? How do you know what to pursue? Lisa Skinner of Localytics has the answers.</span></p>

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The world is full of marketing challenges. Win rates need to be higher, there’s a lack of sales and marketing alignment, a businesses need to be more efficient across the board. So how do you really focus in and select the right ABM accounts? How do you know what to pursue? Lisa Skinner of Localytics has the answers.