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Episode 852  |  46:16 min

852. What It Takes to Become a World-Class CMO

Episode 852  |  46:16 min  |  05.11.2021

852. What It Takes to Become a World-Class CMO

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This is a podcast episode titled, 852. What It Takes to Become a World-Class CMO. The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">For many marketers, becoming a CMO is the end-goal. But it’s not like there’s an instruction manual to get there.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">If you want to become a great CMO, you need to learn from a great CMO.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">That’s why I invited </span><a href="https://www.linkedin.com/in/inspiremartech" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Mayur Gupta</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, Chief Marketing &amp; Strategy Officer at </span><a href="https://www.gannett.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Gannett</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, onto the show. Mayur is a fantastic CMO — and he’s sharing the steps you need to take to become one, too.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">What we talked about:</span></p><ul><li><span style="background-color: transparent;">The importance of finding a mentor</span></li><li><span style="background-color: transparent;">Why great CMOs seek outcomes, not outputs</span></li><li><span style="background-color: transparent;">How to connect the dots for everyone in your organization</span></li></ul><p><br></p><p><br></p><p><em style="background-color: transparent; color: rgb(116, 116, 116);">This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 120, 144);"><em>on Apple Podcasts</em></a><em style="background-color: transparent; color: rgb(116, 116, 116);">, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 120, 144);"><em>Spotify</em></a><em style="background-color: transparent; color: rgb(116, 116, 116);">, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 120, 144);"><em>here</em></a><em style="background-color: transparent; color: rgb(116, 116, 116);">.</em></p><p><em style="background-color: transparent; color: rgb(116, 116, 116);">And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out </em><a href="https://www.peak.community." rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><em>PEAK Community</em></a><em style="background-color: transparent; color: rgb(116, 116, 116);">.</em></p><p><br></p><p><br></p>

For many marketers, becoming a CMO is the end-goal. But it’s not like there’s an instruction manual to get there. 


If you want to become a great CMO, you need to learn from a great CMO. 


That’s why I invited Mayur Gupta, Chief Marketing & Strategy Officer at Gannett, onto the show. Mayur is a fantastic CMO — and he’s sharing the steps you need to take to become one, too. 


What we talked about:

  • The importance of finding a mentor
  • Why great CMOs seek outcomes, not outputs
  • How to connect the dots for everyone in your organization



This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.



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