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Episode 406  |  35:37 min

408: How to Play to Your Strengths With an Account-Based Model w/ Kelvin Gee

Episode 406  |  35:37 min  |  08.27.2019

408: How to Play to Your Strengths With an Account-Based Model w/ Kelvin Gee

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This is a podcast episode titled, 408: How to Play to Your Strengths With an Account-Based Model w/ Kelvin Gee. The summary for this episode is: <p><span style="font-weight: 400;">How are you changing the game?</span></p> <p><span style="font-weight: 400;">Is your team playing to its strengths? Or, is it simply sticking to tradition?</span></p> <p><span style="font-weight: 400;">Account-based marketing has stormed the B2B industry. Countless companies have found success with the flipped funnel.</span></p> <p><span style="font-weight: 400;">We can see that ABM is becoming the new normal. In light of that, your business cannot depend on solely switching to an account-based model. Your team needs to play to its strengths.</span></p> <p><a href="https://www.linkedin.com/in/kelvingee/"><span style= "font-weight: 400;">Kelvin Gee</span></a><span style= "font-weight: 400;">, Senior Director of Modern Marketing Business Transformation at</span> <a href= "https://www.oracle.com/index.html"><span style= "font-weight: 400;">Oracle</span></a><span style= "font-weight: 400;">, shares with the audience at the</span> <a href="https://b2bsalesmarketing.exchange/"><span style= "font-weight: 400;">B2B Sales & Marketing Exchange</span></a> <span style="font-weight: 400;">how he prepared his team to implement an account-based model.</span></p> <p><span style="font-weight: 400;">Interested in attending the upcoming B2B Sales & Marketing Exchange in August?</span> <a href="https://b2bsalesmarketing.exchange/"><span style= "font-weight: 400;">Find tickets here.</span></a></p>

How are you changing the game?

Is your team playing to its strengths? Or, is it simply sticking to tradition?

Account-based marketing has stormed the B2B industry. Countless companies have found success with the flipped funnel.

We can see that ABM is becoming the new normal. In light of that, your business cannot depend on solely switching to an account-based model. Your team needs to play to its strengths.

Kelvin Gee, Senior Director of Modern Marketing Business Transformation at Oracle, shares with the audience at the B2B Sales & Marketing Exchange how he prepared his team to implement an account-based model.

Interested in attending the upcoming B2B Sales & Marketing Exchange in August? Find tickets here.

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