The Product-led Growth Playbook

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This is a podcast episode titled, The Product-led Growth Playbook. The summary for this episode is: <p>When you’re building a company around your product, there are a few crucial mistakes you need to avoid. The perfect person to walk us through the playbook for product-led growth is my friend <a href="https://www.linkedin.com/in/scottmvoigt/" rel="noopener noreferrer" target="_blank">Scott Voigt</a>, Founder &amp; CEO at <a href="https://www.linkedin.com/company/fullstory/" rel="noopener noreferrer" target="_blank">FullStory</a>.</p><p><br></p><p>In this episode, he shares the story behind FullStory, why he chose to grow his company alongside his product, and how to apply his learnings to your own go-to-market strategy–no matter what stage you’re at.</p><p><br></p><p><em>This is a #MOVE podcast. Check us out on </em><a href="https://podcasts.apple.com/us/podcast/move-the-go-to-market-podcast/id1155097337" rel="noopener noreferrer" target="_blank"><strong><em>Apple Podcasts</em></strong></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><strong><em>Spotify</em></strong></a><em>, or </em><a href="https://terminus.com/the-move/" rel="noopener noreferrer" target="_blank"><strong><em>here</em></strong></a><em>. Check out </em><a href="http://themovebook.com/" rel="noopener noreferrer" target="_blank"><strong><em>themovebook.com</em></strong></a><em> and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.</em></p><p><br></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for "MOVE Sangram Vajre" in your favorite podcast player.</em></p><p><br></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://terminus.com/the-move/" rel="noopener noreferrer" target="_blank">MOVE: The 4-Question Go-To-Market Framework</a></li></ul><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li>Sometimes hearing “that would be really hard”, means you’re on to something</li><li>“Founder happy ears”? It’s a thing.</li><li>You can’t rely on product alone–sales, customer success, and marketing need to align</li></ul><p><br></p>

DESCRIPTION

When you’re building a company around your product, there are a few crucial mistakes you need to avoid. The perfect person to walk us through the playbook for product-led growth is my friend Scott Voigt, Founder & CEO at FullStory.


In this episode, he shares the story behind FullStory, why he chose to grow his company alongside his product, and how to apply his learnings to your own go-to-market strategy–no matter what stage you’re at.


This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.


Listening on a desktop & can’t see the links? Just search for "MOVE Sangram Vajre" in your favorite podcast player.

Today's Guests

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Scott Voigt

|Founder, CEO at FullStory