226: 3 ABM Truths and a Lie w/ Katie Bullard
“When we first decided to get serious about ABM, we were amazing at it.”
“That’s the one lie I will tell you.”
Everything else, was action-packed truth.
For this episode, We listened in on Katie Bullard’s presentation at the #FlipMyFunnel Conference, and have the breakdown here. In 6 powerful minutes she threw out 3 fundamental truths every marketer needs to understand ( and she even gave an easy math formula to determine the ideal mix of ABM vs. Inbound strategy).
Get ready for 3 truths and a lie (ABM style).