182: How to double your win rate with ABM - Daniel Oxenburgh

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This is a podcast episode titled, 182: How to double your win rate with ABM - Daniel Oxenburgh. The summary for this episode is: <p><span style="font-weight: 400;">What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double?</span></p> <p><span style="font-weight: 400;">Meet</span> <a href= "https://www.linkedin.com/in/danieloxenburgh/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Daniel Oxenburgh</span></a><span style="font-weight: 400;">. He’s the Co-Founder & Managing Director at</span> <span style= "font-weight: 400;">Ox Consulting</span><span style= "font-weight: 400;">, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM.</span></p> <p><span style="font-weight: 400;">Most people’s immediate hunch when switching to ABM is to run a</span> <span style= "font-weight: 400;">demand generation</span> <span style= "font-weight: 400;">campaign and go from there. But that won’t have the greatest impact;</span> <span style= "font-weight: 400;">pipeline acceleration</span> <span style= "font-weight: 400;">will!</span></p> <p><span style="font-weight: 400;">“Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”</span></p>

DESCRIPTION

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double?

Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM.

Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will!

“Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”