Episode Thumbnail
Episode 797  |  46:54 min

797. Scott Abel Dishes on Content Strategy and Information Enablement‪

Episode 797  |  46:54 min  |  02.22.2021

797. Scott Abel Dishes on Content Strategy and Information Enablement‪

00:00
00:00
This is a podcast episode titled, 797. Scott Abel Dishes on Content Strategy and Information Enablement‪. The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">We were shortsighted.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">We thought the web was the end destination for content.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Really, it was just a cog in the omni-channel universe around us.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode of Content Matters, host </span><a href="https://www.linkedin.com/in/bmosherzinck/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Barb Mosher Zinck</a><span style="background-color: transparent; color: rgb(0, 0, 0);"> talks with </span><a href="https://www.linkedin.com/in/scottabel/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Scott Abel</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, the CEO and Chief Wrangler of the </span><a href="https://thecontentwrangler.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Content Wrangler</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, about content strategy and information enablement.&nbsp;</span></p><p><br></p><p><br></p>

We were shortsighted.


We thought the web was the end destination for content.


Really, it was just a cog in the omni-channel universe around us.


In this episode of Content Matters, host Barb Mosher Zinck talks with Scott Abel, the CEO and Chief Wrangler of the Content Wrangler, about content strategy and information enablement. 



More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer