401: GrowthIQ: Modernizing a Growth Study and the Three Reasons Why We Can’t Stand the Funnel w/ Tiffani Bova
How far back was the funnel invented? Go ahead, give your best guess. 1920s? 30s? 2000? What’s the answer?
The funnel has been around since the 1890s. Which means that the way that we think about the funnel hopefully has changed in the 100+ years it's been around. But for a lot of organizations, they’re still looking at the funnel in the same tired way.
Shove as much as you can in the top and hope that you get some good stuff at the bottom.