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Episode 399  |  37:53 min

401: GrowthIQ: Modernizing a Growth Study and the Three Reasons Why We Can’t Stand the Funnel w/ Tiffani Bova

Episode 399  |  37:53 min  |  08.27.2019

401: GrowthIQ: Modernizing a Growth Study and the Three Reasons Why We Can’t Stand the Funnel w/ Tiffani Bova

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This is a podcast episode titled, 401: GrowthIQ: Modernizing a Growth Study and the Three Reasons Why We Can’t Stand the Funnel w/ Tiffani Bova. The summary for this episode is: <p> </p> <p><span style="font-weight: 400;">How far back was the funnel invented? Go ahead, give your best guess. 1920s? 30s? 2000? What’s the answer?</span> <span style="font-weight: 400;"><br /></span> <span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">Give up? </span></p> <p><span style="font-weight: 400;">The funnel has been around since the 1890s. Which means that the way that we think about the funnel hopefully has changed in the 100+ years it's been around. But for a lot of organizations, they’re still looking at the funnel in the same tired way. </span></p> <p><span style="font-weight: 400;">Shove as much as you can in the top and hope that you get some good stuff at the bottom. </span></p> <p><a href="https://www.linkedin.com/in/tiffanibova/"><span style= "font-weight: 400;">Tiffani Bova</span></a><span style= "font-weight: 400;">, Customer Growth and Innovation Evangelist at</span> <a href="https://www.salesforce.com/"><span style= "font-weight: 400;">Salesforce</span></a><span style= "font-weight: 400;">, was on the show recently to talk about her new book GrowthIQ, and why she can’t stand the funnel in the first place.</span></p> <p><span style="font-weight: 400;">-----</span></p> <p><span style="font-weight: 400;">P.S. - </span></p> <p>We've released a book!  Check it out: <a href= "https://www.amazon.com/gp/product/194085895X/ref=ppx_yo_dt_b_asin_image_o00_s00?ie=UTF8&psc=1">ABM is B2B</a>.<br /> And the best part, profits benefit <a href= "http://newstorycharity.org/">New Story Charity</a>!</p>

 

How far back was the funnel invented? Go ahead, give your best guess. 1920s? 30s? 2000? What’s the answer?

Give up? 

The funnel has been around since the 1890s. Which means that the way that we think about the funnel hopefully has changed in the 100+ years it's been around. But for a lot of organizations, they’re still looking at the funnel in the same tired way. 

Shove as much as you can in the top and hope that you get some good stuff at the bottom. 

Tiffani Bova, Customer Growth and Innovation Evangelist at Salesforce, was on the show recently to talk about her new book GrowthIQ, and why she can’t stand the funnel in the first place.

-----

P.S. - 

We've released a book!  Check it out: ABM is B2B.
And the best part, profits benefit New Story Charity!

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