124: Life as a Category Builder w/ Tim Kopp
Is the problem that your company is looking to solve big enough?
Many companies spend too much time thinking about whether or not they have product/market fit and not enough time on whether or not they have a problem/market fit. If you are going to be a category leader in an industry you need to be singularly focused on solving a problem, not just building a product.
Another requirement for category leadership is a rock solid culture. At Terminus, the fuel to our fire is in our two company values:
- One Team Mindset
- Keys to the Ferrari
These are two sides of the same coin. One Team means we are all focused around a singular goal and our employees feel comfortable with the crew around them. Keys to the Ferrari means our employees also feel empowered to change the world with one idea. There is a healthy tension between these two poles, allowing us to be unified and ambitious at the same time.
Tim Kopp, a Venture Investor at Hyde Park Venture Partners, sat down with Sangram in Indianapolis to talk about life as a industry leader. Solving problems and building culture are a lot easier discussed than executed, but they are two keys to winning in the long run!