307: Evangelism - The Purest Form of Sales w/ Guy Kawasaki
Guy was Chief Evangelist at Apple, and is currently a chief evangelist for Canva and a Brand Ambassador for Mercedes-Benz. Obviously, he’s an expert on evangelism.
On today’s episode, Guy talked with us about what it means to be a great evangelist. One of our biggest takeaways was that evangelizing doesn’t mean bludgeoning people into buying your product. Instead, think of evangelism as the purest form of sales.
We also talked with Guy about what makes a great evangelist, how education broadens your perspective, and why you should have high standards.