944: A How-To Guide to Sales & Marketing Alignment

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This is a podcast episode titled, 944: A How-To Guide to Sales & Marketing Alignment. The summary for this episode is: <p>We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more people doing it? To say it plainly: finger pointing.&nbsp;</p><p><br></p><p>We speak with <a href="https://www.linkedin.com/in/meltonlittlepage/" rel="noopener noreferrer" target="_blank">Melton Littlepage</a>, Former SVP of Marketing at <a href="https://www.linkedin.com/company/tenableinc/" rel="noopener noreferrer" target="_blank">Tenable </a>and current CMO at <a href="https://www.linkedin.com/company/outreach-saas/" rel="noopener noreferrer" target="_blank">Outreach</a>, and <a href="https://www.linkedin.com/in/kateadams24/" rel="noopener noreferrer" target="_blank">Kate Adams</a>, Former VP of Marketing at <a href="https://www.linkedin.com/company/drift/" rel="noopener noreferrer" target="_blank">Drift </a>and current SVP at <a href="https://www.linkedin.com/company/validityinc/" rel="noopener noreferrer" target="_blank">Validity Inc.</a>, about why we’re getting stuck and missing out on the advantages of alignment and strategies to curb this.</p><p><br></p><p>Melton and Kate cover:</p><p><br></p><ul><li>Why sales &amp; marketing struggle to align</li><li>Deep dive into Tenable&nbsp;</li><li>Actionable steps to improve alignment&nbsp;</li></ul><p><br></p><p>Check out this additional resource mentioned in the episode:</p><ul><li><a href="https://www.drift.com/insider/learn/books-reports/go-to-market-strategy/" rel="noopener noreferrer" target="_blank">Drift.com</a></li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

DESCRIPTION

We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more people doing it? To say it plainly: finger pointing. 


We speak with Melton Littlepage, Former SVP of Marketing at Tenable and current CMO at Outreach, and Kate Adams, Former VP of Marketing at Drift and current SVP at Validity Inc., about why we’re getting stuck and missing out on the advantages of alignment and strategies to curb this.


Melton and Kate cover:


  • Why sales & marketing struggle to align
  • Deep dive into Tenable 
  • Actionable steps to improve alignment 


Check out this additional resource mentioned in the episode:


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.