Casted

In today's episode, host Lindsay Tjepkema sits down with Stephen Shedletzky to discuss leadership. Stephen is a speaker and advisor, helping leaders practice the human-first approach and to help them create what he calls a "Speak Up Culture." Speak up culture is made with the idea to have a psychologically safe space for employees. Listen now for a deep dive into this concept and insight into being a great leader considering all that is happening in our world.

I share in a vision of the world where the vast majority of people wake up inspired, feel safe wherever they are and end the day fulfilled by the work they do. I believe leaders are the ones who can help us move closer toward this vision. So I guide and support leaders of all sorts who intend to put their people and purpose first.

Stephen Shedletzky

Speaker, Executive Coach, & Advisor, Shed Inspires

Great Leadership Begins By Leading Yourself with Stephen Shedletzky

Casted Blog

Casting a Vision is a show hosted by Casted's CEO and Co-Founder Lindsay Tjepkema. In this show, Lindsay will chat with leaders, visionaries, and entrepreneurs who have not only influenced her journey as an entrepreneur, founder, and leader, but are also building the companies and training the leaders of the future. Tune in to hear and learn from these leaders and learn more about their journey with Lindsay as your guide.

Casting a Vision

On this episode of Casting a Vision, Lindsay discusses the world of Marketing with expert Tim Kopp. Tim is now the CEO at Terminus, with experience as a CMO at ExactTarget and a venture capitalist at Hyde Park Venture Partners. Today, Tim shares his knowledge in marketing, highlighting the importance of who you work for and with; and why building relationships with CFOs can be beneficial. He also unlocks the secret weapon for CMOs. Hint: empathy is essential! He also lets us in on what he calls the blend of humble confidence, advice to newer marketing leaders. Tune in now! Key Takeaways:<ul><li>Blazing the marketing trail in B2C and B2B 3:17 - 06:05</li><li>Where's the pipeline? 06:40 - 07:21</li><li>The secret weapon for CMOs 07:33 - 08:22</li><li>The importance of who you work for, and with 13:18 - 15:57</li><li>The VPs of marketing and CMOs are well equipped to be future CEOs 17:27 - 20:45</li><li>Having empathy for your buyers 24:42 - 26:23</li><li>The blend of humble confidence - Advice from Tim 34:30 - 36:53</li></ul> Related Resources:<a href="https://www.linkedin.com/in/cmovc/" rel="noopener noreferrer" target="_blank">Tim Kopp's LinkedIn</a>

Experienced marketer, advisor and venture partner with a passion for advising high growth tech companies. After nearly 20 years of Senior Leadership roles across B2C and B2B my passion has become fueling the most promising, high growth technology firms across the Midwest.

Tim Kopp

CEO, Terminus

On this episode of Casting a Vision, Lindsay discusses the world of Marketing with expert Tim Kopp. Tim is now the CEO at Terminus, with experience as a CMO at ExactTarget and a venture capitalist at Hyde Park Venture Partners. Today, Tim shares his knowledge in marketing, highlighting the importance of who you work for and with; and why building relationships with CFOs can be beneficial. He also unlocks the secret weapon for CMOs. Hint: empathy is essential! He also lets us in on what he calls the blend of humble confidence, advice to newer marketing leaders. Tune in now!


Blazing the Marketing Trail with Terminus' Tim Kopp

On this episode of Casting a Vision, Lindsay discusses the world of Marketing with expert Tim Kopp. Tim is now the CEO at Terminus, with experience as a CMO at ExactTarget and a venture capitalist at Hyde Park Venture Partners.


Today's conversation is with Scott Dorsey, Managing Partner of High Alpha. High Alpha is a venture studio that launches, scales, and invests in enterprise cloud companies, Casted being one of those. Not only is Scott a Casted board member, but he is also a partner and mentor to our host and CEO of Casted Lindsay Tjepkema. Today, he shares what it was like being in Lindsay's shoes when he started ExactTarget and what it's like coaching other industry leaders as he continuously grows as a leader himself. Key Takeaways:<ul><li>A look into starting ExactTarget 03:53 - 06:40</li><li>Components of a great CEO - 12:38 - 13:47</li><li>The shift from CEO to Board Member/Advisor - 19:37 - 21:10</li><li>27:10 - 29:26 Three things to look for in a Founder - 27:10 - 29:26</li><li>32:42 - 33:40 Common challenges of first-time Founders - 32:42 - 33:40</li><li>35:28 - 36:45 Why you should have coach - 35:28 - 36:45</li><li>Make sure you have fun - 37:22 - 38:36</li></ul> Related Resources:<a href="https://www.linkedin.com/in/scott-dorsey-096b393/" rel="noopener noreferrer" target="_blank">Scott Dorsey's LinkedIn Profile</a>

Scott is currently Managing Partner of High Alpha, a leading venture studio that launches, scales and invests in enterprise cloud companies.

Prior to High Alpha, Scott co-founded ExactTarget and led the company as CEO and Chairman from start-up to global marketing software leader. ExactTarget went public on the New York Stock Exchange in March of 2012 and was acquired by Salesforce in July of 2013 for $2.5 Billion. Post acquisition, he led the Salesforce Marketing Cloud which encompassed 3,000 employees around the world.

Scott serves on a number of non-profit boards including as Chairman of Nextech, Executive Committee Member and Immediate Past Chair of Indiana Sports Corporation, Executive Committee and Board member of Techpoint, Board Member at The National Venture Capital Association (NVCA) and Global Advisory Board member at the Kellogg School of Management at Northwestern University. Scott also serves on the boards of Pluralsight (NASDAQ: PS) as well as several High Alpha portfolio companies. Scott is a business school graduate of Indiana University and earned an MBA from the Kellogg Graduate School of Management at Northwestern University.

Scott Dorsey

Managing Partner, High Alpha

Today's conversation is with Scott Dorsey, Managing Partner of High Alpha. Today, he shares what it was like being in Lindsay's shoes when he started ExactTarget and what it's like coaching other industry leaders as he continuously grows as a leader himself. 


The Journey From First-Time Founder to Board Member and Mentor with High Alpha's Scott Dorsey

Today’s conversation is with Gina Bianchini, CEO &amp; Co-Founder of Mighty Networks. The goal of Mighty Networks is to usher in a new era of creative business built on community. Their SaaS platform serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand. This episode talks about the different narratives of women moving forward in their careers. The people, groups, and environments we surround ourselves with and finding what works for you. Women should have diversity in their work culture because diverse teams win. Think bigger and be ambitious; being something bigger than ourselves...Boldly Be Yourself! . Key Takeaways:<ul><li>Diversity and Achieving Success - 3:57 - 5:10</li><li>Think Bigger, Be More Ambitious - 7:15 -8:20</li><li>Boldly Be Yourself - 13:47 - 14:58</li><li>My Big Purpose - 15:36 - 16:35</li><li>Decade of Digital Subscriptions - 21:30 - 22:50</li><li>What are we Trying to Create With a Community? - 24:48 - 25:57</li></ul> Related Resources:<a href="linkedin.com/in/ginabianchini" rel="noopener noreferrer" target="_blank">Gina Bianchini's LinkedIn Profile</a>

Gina is the CEO & Co-Founder of Mighty Networks. The mission at Mighty Networks is to usher in a new era of creative business built on community. Their SaaS platform serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand.

Creators and entrepreneurs from Peter Diamandis (founder of the X-Prize) to Commune (creators of the global yoga festival series Wanderlust), Gretchen Rubin (New York Times Best Seller Author and Podcaster), and Yoga With Adriene have all launched on a Mighty Network. 


Gina Bianchini

CEO & Co-Founder of Mighty Networks

Today’s conversation is with Gina Bianchini, CEO & Co-Founder of Mighty Networks. This episode talks about narratives of women moving forward in their careers. The people, groups and environment we surround ourselves with and finding what works for you. Women should have diversity in their work culture (Diversity Teams Win). Think bigger and be ambitious; being something bigger than ourselves...Boldly Be Yourself! . 


Recent Episodes

SEASON 1

Blazing the Marketing Trail with Terminus' Tim Kopp

The Journey From First-Time Founder to Board Member and Mentor with High Alpha's Scott Dorsey

Creating Connections By Building Communities with Mighty Networks' Gina Bianchini

About The Show

Casting a Vision

Lindsay Tjepkema

CEO, Co-founder