Learn all about Lev’s not-so-hidden gem! In this episode of ‘In the Clouds’ podcast be-lev-ed hosts, Bobby Tichy and Cole Fisher, invite Lev’s SFMC wizard, Stephen Rosenfeld, on the show to discuss Campaign Studio. Haven’t heard of Campaign Studio? You’re in luck! Stephen shares the story of how he developed Campaign Studio for a Lev customer to help monitor their automations. From that point, the product has evolved to now include 4 great features that easily integrate with Salesforce Marketing Cloud. Learn the basics, hear use cases, and all the new features that Campaign Studio has to offer in this episode of ‘In the Clouds’ podcast. 

Stephen Rosenfeld

Director, Project Services

Campaign Studio: Monitoring Your Automations 

In this Level Up episode, listen to Tyler Williams and Jess Endl, Marketing Strategy Manager on Lev's Creative Services team, discuss their favorite holiday campaigns and dissect what makes each unique and successful. In this episode, they explore how to maximize holiday campaign success, &nbsp;from omnichannel campaign strategies to technical considerations like IP warming and data utilization. You'll gain expert insights, tips, and real-world examples that will empower you to thrive during the holiday season and beyond. Listen in for:<ul><li>06:15&nbsp;-&nbsp;08:16 ☕️ Favorite Holiday Campaigns: 1. Starbucks red cup</li><li>08:23&nbsp;-&nbsp;10:17 🧃Favorite Holiday Campaigns: 2. Lil Jon + Kool-Aid</li><li>10:20&nbsp;-&nbsp;11:47 🎵 Favorite Holiday Campaigns: 3. Spotify + Sonos</li><li>12:42&nbsp;-&nbsp;14:51 🐻‍❄️ Favorite Holiday Campaigns: 4. Coca-Cola polar bears</li><li>19:17&nbsp;-&nbsp;24:52 ⚖️ Unveiling the Elements of a Meaningful Holiday Campaign</li><li>25:16&nbsp;-&nbsp;29:43 🎁 Navigating multichannel marketing for an effective holiday campaign</li><li>30:19&nbsp;-&nbsp;34:05 💥 Unveiling the Power of Data: The Role of Analytics in Holiday and Long-Term Marketing Strategies</li><li>37:04&nbsp;-&nbsp;40:55 ⚙️ Navigating Technical Aspects for Successful Holiday Marketing Campaigns</li></ul>

Jess manages a team of digital designers and creative consultants here at Lev. With over 15 years of experience, she’s passionate about combining strategic insights with creative know-how to bring clients’ visions to life across all customer touch points.

Jess Endl

Manager, Marketing Strategy | Creative Services at Lev

Tyler is currently working at Lev as a Managing Sales Director where he is helping customers drive value from their Salesforce investments while mentoring team members at Lev on their path to supporting Lev customers and prospects.

Tyler Williams

Managing Director, Sales, Lev

In this Level Up episode, listen to Tyler Williams, Managing Director of Sales, and Jess Endl, Marketing Strategy Manager on Lev's Creative Services team, discuss their favorite holiday campaigns and dissect what makes each unique and successful. In this episode, they explore how to maximize holiday campaign success, from omnichannel campaign strategies to technical considerations like IP warming and data utilization. You'll gain expert insights, tips, and real-world examples that will empower you to thrive during the holiday season and beyond.


Our Favorite Leveled-Up Holiday Campaigns

In this insightful Level Up episode, join host Jordan Kraus and special guest Angela Ely, a seasoned senior marketing consultant at Lev, as they delve into how to create a customer experience-focused marketing strategy. Learn the four key steps to crafting exceptional customer experiences, including becoming customer-centric, breaking down organizational silos, leveraging technology wisely, gathering valuable customer feedback, and embracing adaptability. &nbsp;By the end, you’ll discover how to create personalized and emotionally resonant experiences that leave a lasting impact on your customers. Whether you're a seasoned marketer or a newcomer to the field, this episode will equip you with actionable strategies to elevate your marketing and boost customer loyalty. Tune in to level up your marketing knowledge!&nbsp; Listen in for:[01:41&nbsp;-&nbsp;06:26] 🥲 Great customer experience stories[08:23&nbsp;-&nbsp;12:36] 🗝️ Where to begin when building out your experience-focused strategy[14:03&nbsp;-&nbsp;16:49] ⚒️ Breaking down the silos between marketing, sales, and service[20:12&nbsp;-&nbsp;23:07] 🧩 Is the tech you use actually enhancing customer experiences?[27:28&nbsp;-&nbsp;31:24] 🗣 Ask your customers for feedback

Jordan is a Client Success Partner passionate about making strategic decisions that marry data-driven analytics and storytelling. Jordan has a long history in Customer Services and Sales, and specializes in the Salesforce Product stack (CRM, SFMC, IS, CDP). She is passionate about using technology to make marketing inclusive to all.

Jordan Kraus

Client Success Partner, Marketing Strategist, Lev

Angela is an innovative and performance-driven, Marketing & Brand Strategist. Brand builder, company evangelist, and key member of the leadership team, providing the vision and strategy to lead companies to market growth and increased profitability. 

Angela Ely

Senior Marketing Consultant

In this insightful Level Up episode, join host Jordan Kraus and special guest Angela Ely, a seasoned senior marketing consultant at Lev, as they delve into how to create a customer experience-focused marketing strategy. Learn the four key steps to crafting exceptional customer experiences, including becoming customer-centric, breaking down organizational silos, leveraging technology wisely, gathering valuable customer feedback, and embracing adaptability.  
By the end, you’ll discover how to create personalized and emotionally resonant experiences that leave a lasting impact on your customers. Whether you're a seasoned marketer or a newcomer to the field, this episode will equip you with actionable strategies to elevate your marketing and boost customer loyalty. Tune in to level up your marketing knowledge! 


Building an Experience-Focused Marketing Strategy

Unravel the truth behind personalized marketing.&nbsp;In this enlightening episode of Level Up, Jordan and Laura lay out the truth behind common misconceptions surrounding personalization. They explore the power of data-driven marketing, sharing insights and expert tips to help you navigate the exciting and not-so-scary world of personalized experiences for your customers. From understanding the value of data transparency to embracing small wins and ambitious goals, these two provide actionable advice for marketers of all levels. So tune in and discover how to create meaningful connections with your audience through personalization. Listen in for:[09:01&nbsp;-&nbsp;13:55] 💡Personalization Myth #1: Data has to be perfect to be personalized[14:08&nbsp;-&nbsp;18:45] Personalization Myth #2: I don't have enough data on my prospects or customers to personalize the customer experience[19:52&nbsp;-&nbsp;24:29] 💥 Personalization Myth #3: I need every piece of content ready to deliver a personalized experience[25:08&nbsp;-&nbsp;29:07] 🪄 Personalization Myth #4: You don't have a large enough team to focus on personalization[30:28&nbsp;-&nbsp;35:52] 🧟 Personalization Myth #5: Personalization can be creepy, I don't want to scare customers away[38:29&nbsp;-&nbsp;40:22] 🧩 Personalization Best Practices

Jordan is a Client Success Partner passionate about making strategic decisions that marry data-driven analytics and storytelling. Jordan has a long history in Customer Services and Sales, and specializes in the Salesforce Product stack (CRM, SFMC, IS, CDP). She is passionate about using technology to enhance the customer experience and make marketing inclusive to all identities and abilities. Jordan is consistently recognized for her authentic leadership and empathetic approach to customer engagement.

Laura has 15+ years of digital marketing experience, with 8 years on the consulting side and 7 years client-side in retail, ecommerce and education. Her experience spans all areas of strategic consulting, from segmentation and personalization to campaign analysis and long-term roadmapping, and she's passionate about solving client's marketing challenges with data and a smile. When she's not managing our Marketing Strategy & Services team, you'll find her cooking/baking, doing cross stitch, and probably watching Bravo.

Laura Madden

Sr. Manager, Marketing Strategy & Services

Unravel the truth behind personalized marketing. In this enlightening episode of Level Up, Jordan and Laura lay out the truth behind common misconceptions surrounding personalization strategies.


Top 5 Personalization Myths

Unravel the truth behind personalized marketing. In this enlightening episode of Level Up, Jordan and Laura lay out the truth behind common misconceptions surrounding customized marketing strategies.


Unleash the Art of Storytelling:&nbsp; In this thought-provoking episode of the Level Up podcast, join Laura and Tyler to discover how to differentiate your brand in a sea of competition by crafting compelling narratives. We unravel the secrets behind successful storytelling and explore the power of crafting amazing customer experiences with dynamic stories that put your customers at the center of your brand.

Managing Sales Director

Unleash the Art of Storytelling: In this thought-provoking episode of the Level Up podcast, join Laura and Tyler to discover how to differentiate your brand in a sea of competition by crafting compelling narratives. We unravel the secrets behind successful storytelling and explore the power of crafting amazing customer experiences with dynamic stories that put your customers at the center of your brand.


Build Stronger Connections with Compelling Stories

If you’ve been online at any time this past year, you’ve most likely heard of how revolutionary many find generative artificial intelligence (AI)&nbsp;to be. Being able to generate written works and images in distinct styles, it’s easy to see how it can dramatically improve marketers’ productivity.&nbsp;But is AI something you can truly “set and forget?”&nbsp;In this Level Up episode, our hosts, Joe Kaltenthaler (Sr. Manager, Data/Identity Practice) and Laura Madden (Sr. Manager, Marketing Strategy &amp; Services) discuss the current benefits and limitations of generative AI and how marketers can become better AI prompters to help automate the brainstorming process, strengthen the relevancy of their messaging, and personalize the customer experience. &nbsp;

Joe Kaltenthaler is the Senior Manager of the Data / Identity practice at Lev where he oversees a team of technical resources. Joe’s background is originally in data analytics and visualization and he has been in technology consulting/implementation for over seven years.

Joe Kaltenthaler

Senior Manager of Lev's Data/Identity Practice

If you’ve been online at any time this past year, you’ve most likely heard of how revolutionary many find generative artificial intelligence (AI) to be. Being able to generate written works and images in distinct styles, it’s easy to see how it can dramatically improve marketers’ productivity. But is AI something you can truly “set and forget?” In this Level Up episode, our hosts, Joe and Laura, discuss the current benefits and limitations of generative AI and how marketers can become better AI prompters to help automate the brainstorming process, strengthen the relevancy of their messaging, and personalize the customer experience. 


AI Can Help Me Personalize That?!

Ensuring your marketing strategy is innovative can feel overwhelming as it can take a massive amount of creativity and problem-solving. But innovations can be small and build on top of each other to craft truly innovative and unique customer experiences.In this Level Up episode, our special guest Jenna Giles (Associate Principal Digital Designer) joins Laura Madden (Sr. Manager of Marketing Strategy and Services) and Jordan Kraus(Client Success Partner) to discuss how Lev and Huber Engineering worked together to use Huber Engineering's dynamic, innovative content to create hyper-personalized email campaigns.

Jenna is the Associate Principal Digital Designer on Lev’s Creative Services team. She is located in Chicago and has over 15 years of experience in Graphic Design and Marketing. She creates custom design solutions for clients’ creative and marketing needs, both on- and offline.

Jenna Giles

Associate Principal Designer, Lev

Sr. Manager, Marketing Strategy & Services, Lev

Ensuring your marketing strategy is innovative can feel overwhelming as it can take a massive amount of creativity and problem-solving. But innovations can be small and build on top of each other to craft truly innovative and unique customer experiences. In this Level Up episode, our special guest Jenna Giles (Associate Principal Digital Designer) joins Laura Madden (Sr. Manager of Marketing Strategy and Services) and Jordan Kraus(Client Success Partner) to discuss how Lev and Huber Engineering worked together to use Huber Engineering's dynamic, innovative content to create hyper-personalized email campaigns.


Huber Engineering's Most Innovative Campaigns

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally.&nbsp; In each episode, you’ll hear from marketing, sales, and client success experts as they discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!&nbsp;

Campaign Studio: Monitoring Your Automations

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Today's Guests

Stephen Rosenfeld

Recent Episodes

Campaign Studio: Monitoring Your Automations

DESCRIPTION

Today's Guests

Stephen Rosenfeld

Related Resources

Recent Episodes

Our Favorite Leveled-Up Holiday Campaigns

Building an Experience-Focused Marketing Strategy

Top 5 Personalization Myths

Build Stronger Connections with Compelling Stories

AI Can Help Me Personalize That?!

Huber Engineering's Most Innovative Campaigns