In this episode of ‘In the Clouds’ we cover all things SFMC and Sports. Lev Managing Director, Ryan McCambridge, and Account Director, Abbey Sullivan, join our hosts to discuss how teams are scoring big with Salesforce Marketing Cloud. In their past time, sports teams historically have been the last to adapt to digital trends but these organizations have quickly realized they are being left behind. Hear what the industry leaders like the NBA and XFL leagues are doing to stay relevant and optimize the fan experience. Learn how teams are using Salesforce to develop a 360 view of the customer and the most critical pieces to streamline the brand experience.

Abbey Sullivan

Group Director

Ryan McCambridge

Managing Director, Strategy

Salesforce and Sports: Leveling Up The Fan Experience

2023 has been a whirlwind when it comes to marketing, hasn't it? With the adoption of new technologies, such as generative AI, the marketing landscape has rapidly changed, and you need a plan that empowers you to be flexible and adapt your strategy quickly. In this last episode of 2023, our Level Up hosts, Tyler Williams, Laura Madden, and Jordan Kraus discuss the biggest marketing lessons they learned throughout 2023 and how you can apply these insights when crafting your 2024 marketing strategy. Gain deeper insight into how you can build stronger relationships with customers by crafting seamless customer experiences with integrated data, a use-case mindset, and artificial intelligence.

2023 has been a whirlwind when it comes to marketing, hasn't it? With the adoption of new technologies, such as generative AI, the marketing landscape has rapidly changed, and you need a plan that empowers you to be flexible and adapt your strategy quickly. In this last episode of 2023, our Level Up hosts, Tyler Williams, Laura Madden, and Jordan Kraus discuss the biggest marketing lessons they learned throughout 2023 and how you can apply these insights when crafting your 2024 marketing strategy. Gain deeper insight into how you can build stronger relationships with customers by crafting seamless customer experiences with integrated data, a use-case mindset, and artificial intelligence.


Best Practices for Leveling Up Your 2024 Marketing Strategy

In this Level Up episode, Jordan Kraus and special guests Brian Esham, Director of Technical Services, and Christy Glesing, Sr. Marketing Consultant, explore how AI has evolved throughout 2023 and its future for business applications. Together they discuss topics like building consent and trust into AI models, the steps to prepare your data foundation for successful AI integration, and how you can ensure its marketing use cases align with your company's goals. Listen in for:<ul><li>00:45&nbsp;-&nbsp;03:55 📈 The evolution of AI in 2023 and continuing to 2024</li><li>03:51&nbsp;-&nbsp;06:07 🤝 Data and building AI models, ensuring consent and privacy in the trust layer, policies</li><li>06:09&nbsp;-&nbsp;08:26 🔧 Preparing your data foundation</li><li>08:30&nbsp;-&nbsp;10:52 🔄 Understanding the customer lifecycle and the data gaps, narrowing focus</li><li>10:57&nbsp;-&nbsp;14:02 🤖 Traditional AI, Machine Learning, and Generative AI: is your data set up for these technologies?</li><li>14:10&nbsp;-&nbsp;17:05 📀 Data and breaking down silos that ultimately benefit customer experiences</li><li>17:06&nbsp;-&nbsp;18:26 🤦🏽‍♂️ "Do I really need to go through all this work for AI?"</li><li>18:22&nbsp;-&nbsp;20:59 ⏰ Do you need to have a majority of a data foundation before pursuing AI?</li><li>20:59&nbsp;-&nbsp;23:34 🙋 If you don't know where to start, consider bringing in a partner to consider and build an AI integration strategy</li><li>23:40&nbsp;-&nbsp;25:50 🏆 Small wins that lead to big wins with data cleanup and adopting AI</li><li>25:50&nbsp;-&nbsp;26:39 ✅ Use cases that align with company goals</li><li>26:39&nbsp;-&nbsp;29:36 What are the possibilities with AI once a data foundation has been created?</li><li>29:37&nbsp;-&nbsp;33:11 Salesforce announces free Data Cloud and Tableau trials. Considering other Salesforce tools and Einstein</li></ul>

In this Level Up episode, Jordan Kraus and special guests Brian Esham, Director of Technical Services, and Christy Glesing, Sr. Marketing Consultant, explore how artifical intelligence (AI) has evolved throughout 2023 and its future for business applications. Together they discuss topics like building consent and trust into AI models, the steps to prepare your data foundation for successful AI integration, and how you can ensure its marketing use cases align with your company's goals.


How to Prepare Your Data Foundation for Artificial Intelligence (AI)

In this Level Up episode, Jordan Kraus and special guests Brian Esham, Director of Technical Services, and Christy Glesing, Sr. Marketing Consultant, explore how AI has evolved throughout 2023 and its future for business applications. Together they discuss topics like building consent and trust into AI models, the steps to prepare your data foundation for successful AI integration, and how you can ensure its marketing use cases align with your company's goals.


In this Level Up episode, listen to Tyler Williams and Jess Endl, Marketing Strategy Manager on Lev's Creative Services team, discuss their favorite holiday campaigns and dissect what makes each unique and successful. In this episode, they explore how to maximize holiday campaign success, &nbsp;from omnichannel campaign strategies to technical considerations like IP warming and data utilization. You'll gain expert insights, tips, and real-world examples that will empower you to thrive during the holiday season and beyond. Listen in for:<ul><li>06:15&nbsp;-&nbsp;08:16 ☕️ Favorite Holiday Campaigns: 1. Starbucks red cup</li><li>08:23&nbsp;-&nbsp;10:17 🧃Favorite Holiday Campaigns: 2. Lil Jon + Kool-Aid</li><li>10:20&nbsp;-&nbsp;11:47 🎵 Favorite Holiday Campaigns: 3. Spotify + Sonos</li><li>12:42&nbsp;-&nbsp;14:51 🐻‍❄️ Favorite Holiday Campaigns: 4. Coca-Cola polar bears</li><li>19:17&nbsp;-&nbsp;24:52 ⚖️ Unveiling the Elements of a Meaningful Holiday Campaign</li><li>25:16&nbsp;-&nbsp;29:43 🎁 Navigating multichannel marketing for an effective holiday campaign</li><li>30:19&nbsp;-&nbsp;34:05 💥 Unveiling the Power of Data: The Role of Analytics in Holiday and Long-Term Marketing Strategies</li><li>37:04&nbsp;-&nbsp;40:55 ⚙️ Navigating Technical Aspects for Successful Holiday Marketing Campaigns</li></ul>

Jess manages a team of digital designers and creative consultants here at Lev. With over 15 years of experience, she’s passionate about combining strategic insights with creative know-how to bring clients’ visions to life across all customer touch points.

Jess Endl

Manager, Marketing Strategy | Creative Services at Lev

Tyler is currently working at Lev as a Managing Sales Director where he is helping customers drive value from their Salesforce investments while mentoring team members at Lev on their path to supporting Lev customers and prospects.

Tyler Williams

Managing Director, Sales, Lev

In this Level Up episode, listen to Tyler Williams, Managing Director of Sales, and Jess Endl, Marketing Strategy Manager on Lev's Creative Services team, discuss their favorite holiday campaigns and dissect what makes each unique and successful. In this episode, they explore how to maximize holiday campaign success, from omnichannel campaign strategies to technical considerations like IP warming and data utilization. You'll gain expert insights, tips, and real-world examples that will empower you to thrive during the holiday season and beyond.


Our Favorite Leveled-Up Holiday Campaigns

In this insightful Level Up episode, join host Jordan Kraus and special guest Angela Ely, a seasoned senior marketing consultant at Lev, as they delve into how to create a customer experience-focused marketing strategy. Learn the four key steps to crafting exceptional customer experiences, including becoming customer-centric, breaking down organizational silos, leveraging technology wisely, gathering valuable customer feedback, and embracing adaptability. &nbsp;By the end, you’ll discover how to create personalized and emotionally resonant experiences that leave a lasting impact on your customers. Whether you're a seasoned marketer or a newcomer to the field, this episode will equip you with actionable strategies to elevate your marketing and boost customer loyalty. Tune in to level up your marketing knowledge!&nbsp; Listen in for:[01:41&nbsp;-&nbsp;06:26] 🥲 Great customer experience stories[08:23&nbsp;-&nbsp;12:36] 🗝️ Where to begin when building out your experience-focused strategy[14:03&nbsp;-&nbsp;16:49] ⚒️ Breaking down the silos between marketing, sales, and service[20:12&nbsp;-&nbsp;23:07] 🧩 Is the tech you use actually enhancing customer experiences?[27:28&nbsp;-&nbsp;31:24] 🗣 Ask your customers for feedback

Jordan is a Client Success Partner passionate about making strategic decisions that marry data-driven analytics and storytelling. Jordan has a long history in Customer Services and Sales, and specializes in the Salesforce Product stack (CRM, SFMC, IS, CDP). She is passionate about using technology to make marketing inclusive to all.

Jordan Kraus

Client Success Partner, Marketing Strategist, Lev

Angela is an innovative and performance-driven, Marketing & Brand Strategist. Brand builder, company evangelist, and key member of the leadership team, providing the vision and strategy to lead companies to market growth and increased profitability. 

Angela Ely

Senior Marketing Consultant

In this insightful Level Up episode, join host Jordan Kraus and special guest Angela Ely, a seasoned senior marketing consultant at Lev, as they delve into how to create a customer experience-focused marketing strategy. Learn the four key steps to crafting exceptional customer experiences, including becoming customer-centric, breaking down organizational silos, leveraging technology wisely, gathering valuable customer feedback, and embracing adaptability.  
By the end, you’ll discover how to create personalized and emotionally resonant experiences that leave a lasting impact on your customers. Whether you're a seasoned marketer or a newcomer to the field, this episode will equip you with actionable strategies to elevate your marketing and boost customer loyalty. Tune in to level up your marketing knowledge! 


Building an Experience-Focused Marketing Strategy

Unravel the truth behind personalized marketing.&nbsp;In this enlightening episode of Level Up, Jordan and Laura lay out the truth behind common misconceptions surrounding personalization. They explore the power of data-driven marketing, sharing insights and expert tips to help you navigate the exciting and not-so-scary world of personalized experiences for your customers. From understanding the value of data transparency to embracing small wins and ambitious goals, these two provide actionable advice for marketers of all levels. So tune in and discover how to create meaningful connections with your audience through personalization. Listen in for:[09:01&nbsp;-&nbsp;13:55] 💡Personalization Myth #1: Data has to be perfect to be personalized[14:08&nbsp;-&nbsp;18:45] Personalization Myth #2: I don't have enough data on my prospects or customers to personalize the customer experience[19:52&nbsp;-&nbsp;24:29] 💥 Personalization Myth #3: I need every piece of content ready to deliver a personalized experience[25:08&nbsp;-&nbsp;29:07] 🪄 Personalization Myth #4: You don't have a large enough team to focus on personalization[30:28&nbsp;-&nbsp;35:52] 🧟 Personalization Myth #5: Personalization can be creepy, I don't want to scare customers away[38:29&nbsp;-&nbsp;40:22] 🧩 Personalization Best Practices

Jordan is a Client Success Partner passionate about making strategic decisions that marry data-driven analytics and storytelling. Jordan has a long history in Customer Services and Sales, and specializes in the Salesforce Product stack (CRM, SFMC, IS, CDP). She is passionate about using technology to enhance the customer experience and make marketing inclusive to all identities and abilities. Jordan is consistently recognized for her authentic leadership and empathetic approach to customer engagement.

Laura has 15+ years of digital marketing experience, with 8 years on the consulting side and 7 years client-side in retail, ecommerce and education. Her experience spans all areas of strategic consulting, from segmentation and personalization to campaign analysis and long-term roadmapping, and she's passionate about solving client's marketing challenges with data and a smile. When she's not managing our Marketing Strategy & Services team, you'll find her cooking/baking, doing cross stitch, and probably watching Bravo.

Laura Madden

Sr. Manager, Marketing Strategy & Services

Unravel the truth behind personalized marketing. In this enlightening episode of Level Up, Jordan and Laura lay out the truth behind common misconceptions surrounding personalization strategies.


Top 5 Personalization Myths

Unravel the truth behind personalized marketing. In this enlightening episode of Level Up, Jordan and Laura lay out the truth behind common misconceptions surrounding customized marketing strategies.


Unleash the Art of Storytelling:&nbsp; In this thought-provoking episode of the Level Up podcast, join Laura and Tyler to discover how to differentiate your brand in a sea of competition by crafting compelling narratives. We unravel the secrets behind successful storytelling and explore the power of crafting amazing customer experiences with dynamic stories that put your customers at the center of your brand.

Managing Sales Director

Unleash the Art of Storytelling: In this thought-provoking episode of the Level Up podcast, join Laura and Tyler to discover how to differentiate your brand in a sea of competition by crafting compelling narratives. We unravel the secrets behind successful storytelling and explore the power of crafting amazing customer experiences with dynamic stories that put your customers at the center of your brand.


Build Stronger Connections with Compelling Stories

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally.&nbsp; In each episode, you’ll hear from marketing, sales, and client success experts as they discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!&nbsp;

Salesforce and Sports: Leveling Up The Fan Experience

DESCRIPTION

Today's Guests

Abbey Sullivan

Ryan McCambridge

Recent Episodes

Salesforce and Sports: Leveling Up The Fan Experience

DESCRIPTION

Today's Guests

Abbey Sullivan

Ryan McCambridge

Related Resources

Recent Episodes

Best Practices for Leveling Up Your 2024 Marketing Strategy

How to Prepare Your Data Foundation for Artificial Intelligence (AI)

Our Favorite Leveled-Up Holiday Campaigns

Building an Experience-Focused Marketing Strategy

Top 5 Personalization Myths

Build Stronger Connections with Compelling Stories