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Episode 9  |  25:50 min

Customer 360: What Is It? (Episode 9)

Episode 9  |  25:50 min  |  01.28.2020

Customer 360: What Is It? (Episode 9)

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This is a podcast episode titled, Customer 360: What Is It? (Episode 9). The summary for this episode is: <blockquote> <p><strong>“Imagine a world where a call-center agent knows how a customer uses your app so they can serve them better; a sales associate knows the kinds of products a shopper likes so they can save time in the store, and a website adapts based on a prospect’s recent product reviews. That’s a quick glimpse at the promise of unification for a Salesforce customer.”</strong></p> </blockquote> <p>In this episode of ‘In the Clouds’ podcast, our hosts, Bobby Tichy and Cole Fisher, invite teammates Ryan McCambridge and Nick Burggraf on the show to take a deep dive into Customer 360. To help our listeners better understand the platform, they will be covering:</p> <ol> <li><strong>What is Customer 360?</strong> Customer 360 offers a new set of services that will enhance data management across all of Salesforce, the #1 CRM for sales, service, communities, commerce, and marketing.</li> <li><strong>What’s the goal of the platform?</strong> <ol> <li>To connect enterprise data from any source.</li> <li>To build a unified customer profile.</li> <li>To manage customer insights and inspire engagement.</li> </ol> </li> <li><strong>When can you get it?</strong></li> </ol> <p>Ryan and Bobby also discuss the benefits of buying Customer 360 vs building a platform of your own to manage and integrate customer data. Stay tuned until the end as one of our hosts shares what happens when a tech guy shares a story about his brave venture into home improvement; you don’t want to miss it!</p>
Takeaway 1 | 00:52 MIN
Customer 360: Episode Overview