Missed our first-ever live recording of In the Clouds? Have no fear, because we have the recording here! We gave your favorite podcast a radio-feel with our first-ever live episode of In the Clouds. Bobby and Cole dive into do's and don’ts of marketing during a global pandemic and even take audience questions. Stay in the know with this special episode of In the Clouds.

Marketing in a Pandemic: Live Recording (Episode 15)

In honor of International Podcast Day, we have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Learn about their worst haircuts, favorite Boy Band and Pop Tart, and a thorough description of Bobby's seasonal drink schedule. 

The Best of Completely Unrelated 

In this episode of ‘In the Clouds’ our hosts Bobby and Cole talk all things Unique ID (e.g. Subscriber Key). For those who have or are considering implementing Salesforce Marketing Cloud, identifying the unique ID to use in order to manage contacts is extremely important and can be a difficult decision. That’s why Bobby and Cole break it down to give the Who, What, When, Where, and Whys of unique IDs, and have included examples and items for you to consider.

And be sure to tune in to the completely unrelated section to finally settle the debate--is a hot dog a sandwich or not?

SFMC: Unique ID 101 (Episode 23)

In this episode of ‘In the Clouds’ podcast Bobby and Cole share what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020. Learn the original purpose of short codes and what to expect with the upcoming changes. Our hosts explain the actions you need to take now in order to ensure you’re prepared.

The US short codes: 36698, 64586, 69979, 80565, 88769 will be removed and deprovisioned from customer accounts on September 30, 2020.

And don’t forget to tune in for the completely unrelated section where Bobby and Cole battle it out over the best flavor of PopTarts!

SMS Changes: Retirement of Shared Short Codes (Episode 22)

This episode of ‘In the Clouds’ is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers. From large tire manufacturers and sport merchandise retailers to financial services firms and music label groups, Bobby and Cole share all their do’s and don’ts so you can learn from the mistakes they’ve seen and experienced from customers using Marketing Cloud.

And you don’t want to miss this episodes ‘completely unrelated’ section where our hosts share great details about their go-to beverage for every season!

Marketing Cloud Horror Stories: The Do's and Don'ts (Episode 21)

This episode of In the Clouds was inspired by one of our very own listeners! Hosts Bobby and Cole address questions submitted by a viewer around migrating subscriber data from an Enterprise Data Warehouse, and Salesforce Marketing Cloud Best Practices while doing so. These questions include:

What’s the best practice for merging legacy and enterprise subscriber data?
Best practices for maintaining?
What metrics are companies using around individual subscriber behaviors and how are they grouping them to improve campaign performance?
From what I can tell “Subscriber” is legacy whereas “Contact” is enterprise/Journey Builder. Does Contact offer unique advantages that Subscriber does not?

And you don’t want to miss Bobby and Cole describing the worst haircut they’ve ever had to wrap it up with completely unrelated!

If you have a question you would like to see on an In the Clouds episode, you can email it to us at intheclouds@levdigital.com

Salesforce Marketing Cloud: Data Migration Best Practices (Episode 20)

Our hosts are back at it again, keeping you up to date on all of Salesforce Marketing Cloud’s latest updates and new features being released later this year. Learn more about Interactive Journey, Single Send Journey, and Subscriber Counts at Send Time. Bobby and Cole speak on the new transition from Thunderhead to Evergage and the functionalities now available. You don’t want to miss the news regarding retirement of classic emails (happening June 2020) and find out when classic email edit will be retiring. All these updates and more in this episode of ‘In the Clouds’...oh, and of course stay tuned for our completely unrelated section at the end to hear about Bobby and Cole’s favorite video games!

Salesforce Marketing Cloud: Latest Updates and 2020 Features (Episode 19)

In The Clouds is a Marketing Cloud podcast powered by Lev - the most influential marketing-focused Salesforce Partner in the world.

Lev is customer experienced-obsessed, and podcast hosts, Bobby Tichy and Cole Fisher, have partnered with some of the world's most well-known brands to help them master meaningful 1:1 connections with their customers.

In this podcast, they'll combine strategy and deep technical expertise to share best practices, how-to's, and real-life use cases and solutions for the world's top brands using Salesforce products today.

In this special episode of In The Clouds, Bobby and Cole dive into do's and don’ts of marketing during a global pandemic and even take audience questions.

Marketing in a Pandemic: Live Recording (Episode 15)

Marketing in a Pandemic: Live Recording (Episode 15)

More Episodes