Missed our first-ever live recording of In the Clouds? Have no fear, because we have the recording here! We gave your favorite podcast a radio-feel with our first-ever live episode of In the Clouds. Bobby and Cole dive into do's and don’ts of marketing during a global pandemic and even take audience questions. Stay in the know with this special episode of In the Clouds.

Marketing in a Pandemic: Live Recording 

This is the third episode of the Innovation Series -- where we will highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole chat with Joel Houghton and Zak Pines from Formstack to learn how they are being innovative in Marketing Cloud and with their customers. <a href="https://www.formstack.com/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Formstack</a> is a workplace productivity platform that helps organizations streamline digital work through no-code online forms, documents, and signatures.

Joel Houghton

Sr Healthcare Account Executive

Zak Pines

VP, Partnerships

Innovation Series: Formstack

This is the second episode of the&nbsp;Innovation Series&nbsp;-- where we will highlight experts from marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole chat with Kyle Schroeder and Mike Dietz from Movable Ink. Movable Ink is a personalized content platform that helps digital marketers create personalized, visual experiences across email, web, and display. They take data and context and turn it into creative that is generated in real time, or at the moment of engagement for the end user. In this episode, Kyle and Mike share: + Solutions Movable Ink has created for Marketing Cloud + What the most widely used feature is on the Movable Ink platform + How their clients have helped push them to innovate in the Movable Ink platform + Innovative customer examples A big thank you to Movable Ink for being a sponsor of Ultraviolet. Be sure to check them out in the session, “Personalization Tactics to Excel in a Changing Landscape.”&nbsp;

Mike Dietz

Director, Client Solutions Consulting at Movable Ink

Kyle Schroeder

Head of Global Partnerships at Movable Ink

Innovation Series: Movable Ink

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby Tichy and Cole Fisher talk with Brian Esham who is the Director of Emerging Services at Lev. Brian leads a team that is focused on the new technology coming out of Salesforce, and how to help Lev's customers use it to their fullest potential. Brian has been an integral part of leading Lev in creating innovative solutions like Abandoned Cart, integrating Datorama with Marketing Cloud, and connecting Interaction Studio data across the entire Salesforce ecosystem. Bobby, Cole, and Brian discuss why these solutions were created and how we did it.

Brian Esham

Director of Emerging Services at Lev 

Innovation Series: How Lev Innovates in Marketing Cloud 

In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes: + Don’t just “lift and shift” from one platform to another+ Make sure your business goals and objectives are front and center+ Marketo’s data model is very different from Salesforce Marketing Cloud+ Be mindful of the translations between Marketo and Salesforce Marketing Cloud + Create a process for syncing unsubscribes when transitioning between platforms

Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

Tom Magadieu

Director, Global Fleet Lifecycle Marketing at Wex

Chad Creelman

Director, Marketing Analytics at Wex

Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability 

Hosts Bobby and Cole breakdown the highlights from Salesforce's January 2020 Marketing Cloud updates.

Marketing Cloud: January 2021 Release Updates

In The Clouds is a Marketing Cloud podcast powered by Lev - the most influential marketing-focused Salesforce Partner in the world.

Lev is customer experienced-obsessed, and podcast hosts, Bobby Tichy and Cole Fisher, have partnered with some of the world's most well-known brands to help them master meaningful 1:1 connections with their customers.

In this podcast, they'll combine strategy and deep technical expertise to share best practices, how-to's, and real-life use cases and solutions for the world's top brands using Salesforce products today.

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud.

Marketing in a Pandemic: Live Recording

Marketing in a Pandemic: Live Recording

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