Missed our first-ever live recording of In the Clouds? Have no fear, because we have the recording here! We gave your favorite podcast a radio-feel with our first-ever live episode of In the Clouds. Bobby and Cole dive into do's and don’ts of marketing during a global pandemic and even take audience questions. Stay in the know with this special episode of In the Clouds.

Marketing in a Pandemic: Live Recording 

In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360. Released earlier this year, D360, brings together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world. 


Ben currently manages the Global Cloud Solution Alliance Teams for Marketing, Commerce, and Communities responsible for driving Capability, Capacity, and Competency in the Salesforce partner ecosystem. Ben also managed the Global PwC Alliance, Strategic Systems Integrators, Agency Partners, and Commerce Cloud Partners in AMER, and joined Salesforce to build the Global Strategic Marketing Cloud SI ecosystem.

Benjamin Yerushalmi  

Vice President, Global Cloud Solution Alliances at Salesforce

Salesforce Digital 360: Everything You Need to Know

We’re excited to announce the launch of SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty. SubscriberX enables subscription-based companies, particularly in media and entertainment to connect with their customers across the customer lifecycle, drive personalization, and create meaningful customer experiences.

Tim Mosa is Managing Director at Lev, with nearly 20 years of experience in marketing technology consulting, primarily serving clients in the Media, Sports Entertainment and Gaming sectors.   Born and raised in Southern California, Tim also sits on the Board of Directors for Run Seal Beach, a non-profit 5k/10k race which has donated more than $1.8M to local youth athletics in the past 15 years.



Tim Mosa

Managing Director, Strategic Sales

Introducing SubscriberX

Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020. Updates include Customer 360 Audiences, Interaction Studio triggers into Journey Builder, Einstein for Marketing Cloud enhancements, Ad Studio LinkedIN company matching, tracking Automation Studio changes with advanced Audit Trail, and much more! Listen until the end for a discussion about their favorite board games and why they love them.

Salesforce Marketing Cloud: October 2020 Release Highlights

In honor of International Podcast Day, we have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Learn about their worst haircuts, favorite Boy Band and Pop Tart, and a thorough description of Bobby's seasonal drink schedule. 

The Best of Completely Unrelated 

In this episode of ‘In the Clouds’ our hosts Bobby and Cole talk all things Unique ID (e.g. Subscriber Key). For those who have or are considering implementing Salesforce Marketing Cloud, identifying the unique ID to use in order to manage contacts is extremely important and can be a difficult decision. That’s why Bobby and Cole break it down to give the Who, What, When, Where, and Whys of unique IDs, and have included examples and items for you to consider.

And be sure to tune in to the completely unrelated section to finally settle the debate--is a hot dog a sandwich or not?

Unique ID 101

In this episode of ‘In the Clouds’ podcast Bobby and Cole share what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020. Learn the original purpose of short codes and what to expect with the upcoming changes. Our hosts explain the actions you need to take now in order to ensure you’re prepared.

The US short codes: 36698, 64586, 69979, 80565, 88769 will be removed and deprovisioned from customer accounts on September 30, 2020.

And don’t forget to tune in for the completely unrelated section where Bobby and Cole battle it out over the best flavor of PopTarts!

SMS Changes: Retirement of Shared Short Codes

In The Clouds is a Marketing Cloud podcast powered by Lev - the most influential marketing-focused Salesforce Partner in the world.

Lev is customer experienced-obsessed, and podcast hosts, Bobby Tichy and Cole Fisher, have partnered with some of the world's most well-known brands to help them master meaningful 1:1 connections with their customers.

In this podcast, they'll combine strategy and deep technical expertise to share best practices, how-to's, and real-life use cases and solutions for the world's top brands using Salesforce products today.

In this special episode of In The Clouds, Bobby and Cole dive into do's and don’ts of marketing during a global pandemic and even take audience questions.

Marketing in a Pandemic: Live Recording

Marketing in a Pandemic: Live Recording

More Episodes