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Episode 107  |  19:41 min

How PB2 Disrupted The Peanut Butter Category

Episode 107  |  19:41 min  |  06.22.2021

How PB2 Disrupted The Peanut Butter Category

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This is a podcast episode titled, How PB2 Disrupted The Peanut Butter Category. The summary for this episode is: <p>Peanut butter is found in nearly every kitchen pantry.&nbsp;But with its high fat content and inherent “messiness”, this staple was missing the trend of people searching for healthier alternatives and higher protein.&nbsp;That is until the invention of powdered peanut butter by PB2.&nbsp;I sat down with Craig Entwistle, CEO at PB2 Foods, to learn more about how the brand is changing the peanut butter category and how they are approaching innovation in growing the business.</p>

Peanut butter is found in nearly every kitchen pantry. But with its high fat content and inherent “messiness”, this staple was missing the trend of people searching for healthier alternatives and higher protein. That is until the invention of powdered peanut butter by PB2. I sat down with Craig Entwistle, CEO at PB2 Foods, to learn more about how the brand is changing the peanut butter category and how they are approaching innovation in growing the business.

CE
Craig Entwistle
CEO at PB2 Foods

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