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Episode 93  |  21:54 min

Why Anheuser-Busch Is Putting Consumer-Centricity At The Forefront in 2021

Episode 93  |  21:54 min  |  03.02.2021

Why Anheuser-Busch Is Putting Consumer-Centricity At The Forefront in 2021

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This is a podcast episode titled, Why Anheuser-Busch Is Putting Consumer-Centricity At The Forefront in 2021. The summary for this episode is: <p><span style="color: rgb(20, 40, 61);">Few brands are more connected to in-person events like the Super Bowl and music festivals than Anheuser-Busch.&nbsp;So a global shutdown of these events required a complete rewriting of the marketing plans of brands like Budweiser and Bud Light.&nbsp;I sat down with Marcel Marcondes, CMO of Anheuser-Busch, to discuss the pivots the brands made, why they changed their approach to the Super Bowl in 2021, and how a mindset around consumer-centricity continues to be so important to the business.</span></p>

Few brands are more connected to in-person events like the Super Bowl and music festivals than Anheuser-Busch. So a global shutdown of these events required a complete rewriting of the marketing plans of brands like Budweiser and Bud Light. I sat down with Marcel Marcondes, CMO of Anheuser-Busch, to discuss the pivots the brands made, why they changed their approach to the Super Bowl in 2021, and how a mindset around consumer-centricity continues to be so important to the business.

MM
Marcel Marcondes
CMO, Anheuser-Busch

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