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Episode 42  |  24:00 min

Stop Competing on ‘Better’ & Start Competing on ‘Unique’ w/ David Bruce from MLS

Episode 42  |  24:00 min  |  01.28.2020

Stop Competing on ‘Better’ & Start Competing on ‘Unique’ w/ David Bruce from MLS

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This is a podcast episode titled, Stop Competing on ‘Better’ & Start Competing on ‘Unique’ w/ David Bruce from MLS. The summary for this episode is: North America is changing. It’s becoming younger, more multicultural, and more globally aware. And the MLS is banking on it. On this episode, we spoke with David Bruce, the SVP of Brand & Marketing at the MLS. He discussed how he’s making the MLS brand and clubs stand out, doing the opposite of competing brands, and embracing multicultural uniqueness. What we talked about: - Competing against well-established brands - Branding in a multicultural world - Cultural fluidity
Takeaway 1 | 00:28 MIN
Adaptability to the demographic changes
Takeaway 2 | 00:34 MIN
We have to carve what makes a city special
Takeaway 3 | 00:27 MIN
Using criteria as checkpoints
North America is changing. It’s becoming younger, more multicultural, and more globally aware. And the MLS is banking on it. On this episode, we spoke with David Bruce, the SVP of Brand & Marketing at the MLS. He discussed how he’s making the MLS brand and clubs stand out, doing the opposite of competing brands, and embracing multicultural uniqueness. What we talked about: - Competing against well-established brands - Branding in a multicultural world - Cultural fluidity

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