Episode Thumbnail
Episode 110  |  19:19 min

How Upper Deck Continues To Innovate In Trading Cards

Episode 110  |  19:19 min  |  06.29.2021

How Upper Deck Continues To Innovate In Trading Cards

00:00
00:00
This is a podcast episode titled, How Upper Deck Continues To Innovate In Trading Cards. The summary for this episode is: <p>When Upper Deck was started in the late 1980’s, they brought first-of-its-kind innovation to the sports trading card industry.&nbsp;Over thirty years later, the company continues to push the envelope as the industry experiences a new surge.&nbsp;I sat down with Jason Masherah, President of Upper Deck, to talk about the heritage of innovation at Upper Deck, their efforts in digital, and how they are investing in the growth of the industry through local hobby shops.</p>

When Upper Deck was started in the late 1980’s, they brought first-of-its-kind innovation to the sports trading card industry. Over thirty years later, the company continues to push the envelope as the industry experiences a new surge. I sat down with Jason Masherah, President of Upper Deck, to talk about the heritage of innovation at Upper Deck, their efforts in digital, and how they are investing in the growth of the industry through local hobby shops.

JM
Jason Masherah
Upper Deck, President

More Episodes

How The Bruery Became The Beer Industry’s DTC Innovator

How The Bruery Became The Beer Industry’s DTC Innovator

How Monument Helps People Change Their Relationship With Alcohol

How Monument Helps People Change Their Relationship With Alcohol

How Bachan’s Turned a Family Recipe Into The Top Sauce On Amazon

How Bachan’s Turned a Family Recipe Into The Top Sauce On Amazon

How Public Goods Became A One-Stop Shop For Healthy Everyday Essentials

How Public Goods Became A One-Stop Shop For Healthy Everyday Essentials

Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story

Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story

How FightCamp Is Teaching The World To Box

How FightCamp Is Teaching The World To Box