How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline

Media Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline. The summary for this episode is: <p>Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch. &nbsp;&nbsp;I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands. </p>

DESCRIPTION

Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch.   I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands.