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Episode 122  |  16:31 min

How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline

Episode 122  |  16:31 min  |  11.09.2021

How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline

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This is a podcast episode titled, How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline. The summary for this episode is: <p>Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch. &nbsp;&nbsp;I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands. </p>

Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch.   I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands.

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