How a Big Heritage Brand like Wilson Doesn't Get Stuck in the Past w/ Kyle Schlegel

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This is a podcast episode titled, How a Big Heritage Brand like Wilson Doesn't Get Stuck in the Past w/ Kyle Schlegel. The summary for this episode is: Kyle Schlegel gets asked every day what Roger Federer is like, or real, when the camera’s not on him. The truth: he’s exactly the way he is on camera. That’s a powerful level of authenticity and it’s a growing trend. It’s also just one of the big ways technology has changed the landscape for marketing leaders of sporting goods companies. At Brandemonium, I got to sit down with an expert on this topic, my friend Kyle Schlegel, the Global Marketing Director of Racquet Sports at Wilson. He outlined 5 challenges that face large sporting goods brands today, and the 2 practices marketing leaders should be engaged in to become better assets to the brands they represent.
It's been a lot of fun to call your passion your profession.
00:08 MIN
Technology's impact on the industry.
00:12 MIN
I spend more time on the consideration and conversion steps.
00:08 MIN

DESCRIPTION

Kyle Schlegel gets asked every day what Roger Federer is like, or real, when the camera’s not on him. The truth: he’s exactly the way he is on camera. That’s a powerful level of authenticity and it’s a growing trend. It’s also just one of the big ways technology has changed the landscape for marketing leaders of sporting goods companies. At Brandemonium, I got to sit down with an expert on this topic, my friend Kyle Schlegel, the Global Marketing Director of Racquet Sports at Wilson. He outlined 5 challenges that face large sporting goods brands today, and the 2 practices marketing leaders should be engaged in to become better assets to the brands they represent.