Predicting the Turn

Coming out of the global pandemic, consumers have increasingly been searching for non-alcoholic alternatives.&nbsp;Hop Water has been one of the fastest growing categories, with sales up nearly 200% in the past year. The market leader in this space is HOP WTR, a sparkling hop water crafted with a proprietary blend of stress-busting hops, adaptogens (ashwagandha) and nootropics (L-Theanine).&nbsp;I sat down with Jordan Bass, CEO and Co-Founder of HOP WTR, to learn about his entrepreneurial journey and where the category will be headed in the years to come.

Coming out of the global pandemic, consumers have increasingly been searching for non-alcoholic alternatives. Hop Water has been one of the fastest growing categories, with sales up nearly 200% in the past year. The market leader in this space is HOP WTR, a sparkling hop water crafted with a proprietary blend of stress-busting hops, adaptogens (ashwagandha) and nootropics (L-Theanine). I sat down with Jordan Bass, CEO and Co-Founder of HOP WTR, to learn about his entrepreneurial journey and where the category will be headed in the years to come.


How HOP WTR Is Changing The Non-Alc Category

In the competitive landscape of the food industry, Red's has emerged as a beacon of innovation and quality in the frozen food sector. Founded by Mike Adair, Red's journey from homemade burritos to a beloved frozen food brand spans over 15 years of perseverance and dedication. I sat down with Adair to reflect on the company's humble beginnings, the evolution of its product portfolio, and the strategic decisions that have propelled Red's to success in an ever-changing market.

Mike Adair

CEO & Founder, Red's

In the competitive landscape of the food industry, Red's has emerged as a beacon of innovation and quality in the frozen food sector. Founded by Mike Adair, Red's journey from homemade burritos to a beloved frozen food brand spans over 15 years of perseverance and dedication. I sat down with Adair to reflect on the company's humble beginnings, the evolution of its product portfolio, and the strategic decisions that have propelled Red's to success in an ever-changing market.

From Homemade Burritos to Frozen Food Icon: The Journey of Red's Founder, Mike Adair

In a culinary landscape marked by innovation and a blending of cultures, MìLà, a modern Chinese food company, stands out as a beacon of success. From its humble beginnings as a restaurant in 2018 to its triumphant foray into the Consumer Packaged Goods (CPG) realm, MìLà's unique approach, guided by quality, accessibility, and a third-culture perspective, has captured the hearts and palates of a diverse and expanding audience. I sat down with Jen Liao, Co-Founder and President of MìLà to learn more about how these formerrestaurant owners pivoted during COVID to turn one of their favorite dishes into a frozen food success story.

In a culinary landscape marked by innovation and a blending of cultures, MìLà, a modern Chinese food company, stands out as a beacon of success. From its humble beginnings as a restaurant in 2018 to its triumphant foray into the Consumer Packaged Goods (CPG) realm, MìLà's unique approach, guided by quality, accessibility, and a third-culture perspective, has captured the hearts and palates of a diverse and expanding audience. I sat down with Jen Liao, Co-Founder and President of MìLà to learn more about how these former
restaurant owners pivoted during COVID to turn one of their favorite dishes into a frozen food success story.


MìLà's Culinary Journey: From Restaurant Success to CPG Triumph in the Evolving Landscape of Asian Cuisine

In the ever-evolving landscape of spirits, The Pathfinder Hemp and Root emerges as a groundbreaking non-alcoholic alternative, not merely mimicking traditional spirits but carving its own niche with a unique blend of bitterness, sweetness, and complexity. I sat down with Co-founder Chris Abbott to learn more about their journey through the inspiration, challenges, and strategic decisions that led to the creation and successful launch of this distinctive spirit.

In the ever-evolving landscape of spirits, The Pathfinder Hemp and Root emerges as a groundbreaking non-alcoholic alternative, not merely mimicking traditional spirits but carving its own niche with a unique blend of bitterness, sweetness, and complexity. I sat down with Co-founder Chris Abbott to learn more about their journey through the inspiration, challenges, and strategic decisions that led to the creation and successful launch of this distinctive spirit.


The Pathfinder's Trailblazing Journey: Crafting a Niche in Non-Alcoholic Spirits by Redefining Socializing

Unlike many of her peers in Venture Capital and Private Equity, Melissa Facchina comes from a background in Operations with a focus on food and beverages. Today, Facchina is the Co-Managing Partner of Siddhi Capital, which was born from a joint venture between her operating firm, Siddhi Ops, and the family office of her co-founding partners Steven and Brian Finn.&nbsp; I sat down with Facchina for a comprehensive look into the complexities of CPG investing, offering practical advice and strategic considerations for entrepreneurs navigating this dynamic landscape.

Unlike many of her peers in Venture Capital and Private Equity, Melissa Facchina comes from a background in Operations with a focus on food and beverages. Today, Facchina is the Co-Managing Partner of Siddhi Capital, which was born from a joint venture between her operating firm, Siddhi Ops, and the family office of her co-founding partners Steven and Brian Finn.  I sat down with Facchina for a comprehensive look into the complexities of CPG investing, offering practical advice and strategic considerations for entrepreneurs navigating this dynamic landscape.


Navigating The New Reality Of CPG Investing with Siddhi Capital

Soley is the fastest-growing natural fruit snack brand in the US and their unique approach saves 1.6 million pounds of fruit per year.&nbsp;I sat down with Solely's founder, Simon Sacal, to discuss this extraordinary journey from attempting a fat-free potato chip to pioneering a unique and sustainable vertical supply chain for disruptive fruit-based products. Sacal reflects on the challenges, successes, and future innovations of Solely, emphasizing the brand's commitment to long-term growth and providing wholesome, clean alternatives in the food industry.

Soley is the fastest-growing natural fruit snack brand in the US and their unique approach saves 1.6 million pounds of fruit per year. I sat down with Solely's founder, Simon Sacal, to discuss this extraordinary journey from attempting a fat-free potato chip to pioneering a unique and sustainable vertical supply chain for disruptive fruit-based products. Sacal reflects on the challenges, successes, and future innovations of Solely, emphasizing the brand's commitment to long-term growth and providing wholesome, clean alternatives in the food industry.


From Potato Chips to Fruity Jerky: Solely's Unconventional Entrepreneurial Path

DEUX has the lofty goal to offer a healthier alternative to iconic food brands like Nestle.&nbsp; I sat down with Sabeena Ladha, founder of DEUX, a better-for-you snack brand of edible cookie dough,donut holes and dessert spreads, to share her journey from extensive experience in big CPG, McKinsey, and venture capital to disrupting the consumer category.&nbsp; We discussed her strategic approach to product innovation, marketing, and navigating various retail channels that has shaken up the refrigerated baked goods section in grocery stores.

DEUX has the lofty goal to offer a healthier alternative to iconic food brands like Nestle.  I sat down with Sabeena Ladha, founder of DEUX, a better-for-you snack brand of edible cookie dough,donut holes and dessert spreads, to share her journey from extensive experience in big CPG, McKinsey, and venture capital to disrupting the consumer category.  We discussed her strategic approach to product innovation, marketing, and navigating various retail channels that has shaken up the refrigerated baked goods section in grocery stores. 


Why DEUX’s Founder Believes Your Need To Learn The Rules Before You Break Them

Why DEUX’s Founder Sabeena Ladha Believes Your Need To Learn The Rules Before You Break Them

Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape. Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups. Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.

How HOP WTR Is Changing The Non-Alc Category

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