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Episode 13  |  35:43 min

How Disruptive Startups Embrace Category Design to Dominate Markets w/ Dave Peterson

Episode 13  |  35:43 min  |  04.09.2019

How Disruptive Startups Embrace Category Design to Dominate Markets w/ Dave Peterson

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This is a podcast episode titled, How Disruptive Startups Embrace Category Design to Dominate Markets w/ Dave Peterson. The summary for this episode is: Love him or hate him, it’s hard to argue with the fact that Elon Musk has captured our attention. Every time he launches a rocket into space or sends a car into orbit, we’re rooting for him. We want him to succeed? But why? Why are we rooting for these seemingly crazy ideas? Because he’s offered a point of view that we can get behind. One that says, “Even if this project fails, eventually, it’s going to succeed and we’re going to get to Mars. So does your company offer a clear point of view? One that speaks to the heart?
Love him or hate him, it’s hard to argue with the fact that Elon Musk has captured our attention. Every time he launches a rocket into space or sends a car into orbit, we’re rooting for him. We want him to succeed? But why? Why are we rooting for these seemingly crazy ideas? Because he’s offered a point of view that we can get behind. One that says, “Even if this project fails, eventually, it’s going to succeed and we’re going to get to Mars. So does your company offer a clear point of view? One that speaks to the heart?

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