How Value-Aligned Brands are Defining a Generation w/ Taylor Greene

This is a podcast episode titled, How Value-Aligned Brands are Defining a Generation w/ Taylor Greene. The summary for this episode is: <p><span style="font-weight: 400;">Any venture capitalist wants to be lucky enough to invest in a company that defines a generation. They want to find the next Google or Amazon.</span></p> <p><span style="font-weight: 400;">But when you look forward 20 years, those generation-defining business will look very different.</span></p> <p><span style="font-weight: 400;">When you look at data around purchasing behavior around millennials and Gen Z, it’s</span> <em><span style="font-weight: 400;">very</span></em> <span style= "font-weight: 400;">different than the behavior for baby boomers. </span></p> <p><span style="font-weight: 400;">Baby boomers are thinking about “value” when they make a purchasing decision. High-quality products at an affordable price.</span></p> <p><span style="font-weight: 400;">When you ask millennials or Gen Zers, they care most about “brand values.” It’s illuminating.</span></p> <p><span style="font-weight: 400;">Listen in to hear</span> <a href="https://www.linkedin.com/in/ctaylorgreene/"><span style= "font-weight: 400;">Taylor Greene</span></a><span style= "font-weight: 400;">, Managing Director at</span> <a href= "http://www.collaborativefund.com/"><span style= "font-weight: 400;">Collaborative Fund</span></a><span style= "font-weight: 400;">, talk about how this generation-defining change in spending affects what he looks for as an investor.</span></p>