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Episode 23  |  27:10 min

How Value-Aligned Brands are Defining a Generation w/ Taylor Greene

Episode 23  |  27:10 min  |  07.15.2019

How Value-Aligned Brands are Defining a Generation w/ Taylor Greene

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This is a podcast episode titled, How Value-Aligned Brands are Defining a Generation w/ Taylor Greene. The summary for this episode is: <p><span style="font-weight: 400;">Any venture capitalist wants to be lucky enough to invest in a company that defines a generation. They want to find the next Google or Amazon.</span></p> <p><span style="font-weight: 400;">But when you look forward 20 years, those generation-defining business will look very different.</span></p> <p><span style="font-weight: 400;">When you look at data around purchasing behavior around millennials and Gen Z, it’s</span> <em><span style="font-weight: 400;">very</span></em> <span style= "font-weight: 400;">different than the behavior for baby boomers. </span></p> <p><span style="font-weight: 400;">Baby boomers are thinking about “value” when they make a purchasing decision. High-quality products at an affordable price.</span></p> <p><span style="font-weight: 400;">When you ask millennials or Gen Zers, they care most about “brand values.” It’s illuminating.</span></p> <p><span style="font-weight: 400;">Listen in to hear</span> <a href="https://www.linkedin.com/in/ctaylorgreene/"><span style= "font-weight: 400;">Taylor Greene</span></a><span style= "font-weight: 400;">, Managing Director at</span> <a href= "http://www.collaborativefund.com/"><span style= "font-weight: 400;">Collaborative Fund</span></a><span style= "font-weight: 400;">, talk about how this generation-defining change in spending affects what he looks for as an investor.</span></p>

Any venture capitalist wants to be lucky enough to invest in a company that defines a generation. They want to find the next Google or Amazon.

But when you look forward 20 years, those generation-defining business will look very different.

When you look at data around purchasing behavior around millennials and Gen Z, it’s very different than the behavior for baby boomers. 

Baby boomers are thinking about “value” when they make a purchasing decision. High-quality products at an affordable price.

When you ask millennials or Gen Zers, they care most about “brand values.” It’s illuminating.

Listen in to hear Taylor Greene, Managing Director at Collaborative Fund, talk about how this generation-defining change in spending affects what he looks for as an investor.

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