359. Dr. Mahsa Vazin on PawCo Foods leveraging AI to optimize pet nutrition + disruption in pet health innovation
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This is a podcast episode titled, 359. Dr. Mahsa Vazin on PawCo Foods leveraging AI to optimize pet nutrition + disruption in pet health innovation. The summary for this episode is: <p>Pet ownership in the U.S. has increased dramatically over the past three decades according to Forbes – showing 66% of households own a pet. That’s almost 87 million houses, up 58% from 1988. Staggering growth drives dramatic need for innovation in pet health...and pet food. Dr. Mahsa Vazin, CEO and founder of PawCo Foods, joins us fresh off a venture capital raise to talk innovation and what’s ahead, including: </p><p><br></p><ul><li>The overall macro challenges in the pet health market, including obesity in dogs and cats </li><li>How the pet food market is responding to a consumer desire and demand for more nutrient-dense food for their companion animals </li><li>How plant-based brands are capturing market share in the pet health space </li><li>PawCo’s leveraging of AI in tandem with nutritionists to optimize recipe formulations </li><li>The company’s recent venture capital raise and what it will enable them to expand and do in the future </li><li>Investor feedback, questions and response to the PawCo model during the recent fundraise </li><li>Mahsa approach to driving sales for PawCo </li><li>What’s on the horizon for the company as it continues its growth trajectory </li></ul><p><br></p>
Key Takeaways
A Market-Driven Response
01:51 MIN
Plant-Based Meat for Dogs
00:48 MIN
Convergence of Three Trends
01:23 MIN
Moving Beyond Dogs
00:40 MIN
DESCRIPTION
Pet ownership in the U.S. has increased dramatically over the past three decades according to Forbes – showing 66% of households own a pet. That’s almost 87 million houses, up 58% from 1988. Staggering growth drives dramatic need for innovation in pet health...and pet food. Dr. Mahsa Vazin, CEO and founder of PawCo Foods, joins us fresh off a venture capital raise to talk innovation and what’s ahead, including:
- The overall macro challenges in the pet health market, including obesity in dogs and cats
- How the pet food market is responding to a consumer desire and demand for more nutrient-dense food for their companion animals
- How plant-based brands are capturing market share in the pet health space
- PawCo’s leveraging of AI in tandem with nutritionists to optimize recipe formulations
- The company’s recent venture capital raise and what it will enable them to expand and do in the future
- Investor feedback, questions and response to the PawCo model during the recent fundraise
- Mahsa approach to driving sales for PawCo
- What’s on the horizon for the company as it continues its growth trajectory
Today's Host

Mitch Frazier
|CEO, AgriNovus Indiana
Today's Guests

Dr. Mahsa Vazin
|Founder + CEO, PawCo Foods