EP. 73 - A New Playbook You MUST HAVE For Re-Engaging Website Visitors | Scrappy Playbooks

This is a podcast episode titled, EP. 73 - A New Playbook You MUST HAVE For Re-Engaging Website Visitors | Scrappy Playbooks. The summary for this episode is: <p>In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> walks through a website re-engagement playbook using the 4D framework of data, distribution, destination, and direction. Learn a step-by-step approach for re-engaging website visitors through targeted outreach campaigns with the goal of booking meetings and driving conversions.</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(04:06) Using free tools like RB2B, Warmly, and Factor.ai to collect website visitor data and trigger outreach</p><p><br></p><p>(07:33) Leveraging LinkedIn for distribution given RB2B provides visitor LinkedIn profiles</p><p><br></p><p>(09:53) Sending visitors to 3rd party comparison pages to build trust and position yourself as a helpful resource</p><p><br></p><p>(13:45) Tracking website visitors coming back to your site as an indicator of successful direction</p>