EP. 131 - WHAT THE C-SUITE NEEDS TO KNOW! 🚀 5 ABM Insights for Leaders 🎯 Mason Cosby Unpacks Key Strategies

This is a podcast episode titled, EP. 131 - WHAT THE C-SUITE NEEDS TO KNOW! 🚀 5 ABM Insights for Leaders 🎯 Mason Cosby Unpacks Key Strategies. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mason Cosby</a> discusses five key points that C-suite executives should understand about Account-Based Marketing (ABM). He provides insights on timelines, expectations, sales team challenges, leveraging existing resources, and the importance of leadership alignment in implementing successful ABM programs.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(02:00) Realistic timelines and expectations for ABM results</p><p>(03:19) Challenges of transitioning inbound AEs to outbound ABM roles</p><p>(05:23) Overcoming the "lone wolf" sales mentality in ABM programs</p><p>(07:04) Leveraging existing resources to start an ABM program</p><p>(09:05) The crucial role of C-suite alignment in successful ABM implementation</p>