EP. 38 - Getting the Attention of Microsoft or Any Large Partner with Rob Fegan of Venvito | Scrappy Playbooks

This is a podcast episode titled, EP. 38 - Getting the Attention of Microsoft or Any Large Partner with Rob Fegan of Venvito | Scrappy Playbooks. The summary for this episode is: In this episode of Scrappy ABM, host Mason Cosby interviews <a href="https://www.linkedin.com/in/robfegan/" target="_blank" rel="noreferrer noopener">Rob Fegan</a>, founder of <a href="https://www.linkedin.com/company/venvito/" target="_blank" rel="noreferrer noopener">Venvito</a>, about strategies for partnering with large technology companies like Microsoft to drive substantial revenue growth. They provide a practical 4-step playbook for getting the attention of and aligning with partners, with insights on messaging, programs, incentives and more.<br /><br />Key Discussion Points:<br /><ul><li>Adopting the right mindset for win-win-win partner relationships (00:02:04)</li><li>Understanding what partners care about: revenue, relationships and relevance (00:05:55)</li><li>Leading with your "superpower" - the key things you uniquely deliver to customers (00:08:12)</li><li>Identifying the right people to align with within massive partner organizations (00:12:15)</li><li>Getting listed in partner marketplaces like Microsoft's (00:20:10)</li><li>Tapping into incentives and funding programs partners offer (00:22:42)</li></ul>