EP. 58 - Creative ABM Strategies For Lean Budgets With Trevor Grimes l Scrappy Playbooks

This is a podcast episode titled, EP. 58 - Creative ABM Strategies For Lean Budgets With Trevor Grimes l Scrappy Playbooks. The summary for this episode is: <p>In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> is joined by <a href="https://www.linkedin.com/in/trevor-grimes/" rel="noopener noreferrer" target="_blank">Trevor Grimes</a>, Lead Content Strategist at Scrappy ABM, to discuss strategies for repurposing existing content assets to support account-based marketing programs. You'll get a practical playbook for taking inventory of current content and identifying opportunities to reuse and reframe it to fill gaps in the buyer's journey.</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(01:38) Exploring content repurposing for ABM programs</p><p><br></p><p>(03:18) Mapping out content distribution strategy with Trevor Grimes</p><p><br></p><p>(07:36) Maximizing content repurposing opportunities through podcasts</p><p><br></p><p>(11:08) Repurposing content for ABM programs</p><p><br></p><p>(21:08) Tips for creating marketing content on a budget</p><p><br></p><p>(25:42) Overcoming roadblocks in content repurposing</p><p><br></p><p><strong>Guest Bio:</strong></p><p><br></p><p><a href="https://www.linkedin.com/in/trevor-grimes/" rel="noopener noreferrer" target="_blank">Trevor Grimes</a> is the lead content strategist at Scrappy ABM, where he builds robust ABM strategies on limited budgets. He brings creative problem-solving skills and an entrepreneurial mindset to content development.</p>