EP. 36 - Commodity to Category of 1 | Converting a Cookie into a Status Symbol with Grayson Hogard | Scrappy Playbooks

This is a podcast episode titled, EP. 36 - Commodity to Category of 1 | Converting a Cookie into a Status Symbol with Grayson Hogard | Scrappy Playbooks. The summary for this episode is: In this episode of Scrappy ABM, host Mason Cosby interviews <a href="https://www.linkedin.com/in/graysonhogard/" target="_blank" rel="noreferrer noopener">Grayson Hogard</a>, founder of <a href="https://www.linkedin.com/company/grovecookiecompany/" target="_blank" rel="noreferrer noopener">Grove Cookie Company</a>, about how he leveraged LinkedIn and partnerships to rapidly grow his cookie gifting business in the B2B space. Listeners can expect to learn scrappy marketing tactics like giving away free samples, engaging followers on social media, and targeting their partners' existing happy customers.<br /><br />Key Discussion Points:<br /><br /><br />- Pivoting the company early on to focus on the financial/wealth management industry where they saw initial success (00:02:58)<br /><br /><br />- Activating a LinkedIn presence and running a scrappy guerilla marketing playbook to connect with potential customers (00:03:25) <br /><br /><br />- Leveraging partnerships with gifting platforms like Postal and reaching out to platform customers listed in their testimonials and case studies (00:05:00)<br /><br />- Turning positive social media engagement and mentions into sales opportunities (00:12:51)