EP. 60 - A Guide to Strategic Marketing Operations With Mike Rizzo l Scrappy Playbooks

This is a podcast episode titled, EP. 60 - A Guide to Strategic Marketing Operations With Mike Rizzo l Scrappy Playbooks. The summary for this episode is: <p>In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> is joined by guest <a href="https://www.linkedin.com/in/mikedrizzo/" rel="noopener noreferrer" target="_blank">Mike Rizzo</a>, founder of <a href="MarketingOps.com" rel="noopener noreferrer" target="_blank">MarketingOps.com</a>, to discuss strategies for simplifying and streamlining marketing operations. They provide practical tips for auditing your tech stack, data, and workflows to identify what's working, what's not, and how to optimize your operations without breaking the bank.</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(02:59) Begin with the end in mind — define what success looks like for your campaigns and business before building out operations </p><p><br></p><p>(04:05) Audit your data — review object properties to see what fields matter most and have accurate data</p><p><br></p><p>(09:58) Create intentional processes around valuable data fields</p><p><br></p><p>(17:41) Marketing ops focuses on the infrastructure to measure campaigns against hypotheses</p><p><br></p><p>(20:27) Alignment comes from clearly defining metrics and goals across sales and marketing</p><p><br></p><p><strong>Guest Bio:</strong></p><p><br></p><p>Mike Rizzo is the founder of MarketingOps.com, a community and resource hub for marketing operations professionals. He also hosts the OpsCast podcast.</p>